Spur brand guidelines
=====================

The latest version of everything in this kit is at
https://www.spurnow.com/en/brand

Free to use when you write about Spur, list us as a partner or feature us at
an event. Using these files doesn’t mean Spur endorses you.

Logo
----

logo  = the mark and the name together. Use it by default.
mark  = the shopping-bag mark alone, for when the name is already nearby.
logo-with-icon = the logo with the mark in its Spur Blue app-icon square.
app-icon / avatar = that square alone, for app listings and profile pictures.
sticker = the round SPUR.SO badge, for events, merch and social posts.

Blue for white and light backgrounds. White for Spur Blue, dark
backgrounds and photos. Black for one-colour print.

Minimum size: logo 80 px wide on screen, 20 mm in print; mark 16 px.
PNG files come at 512, 1024, 2048 px on the longer side.

Do
--

- Give it room. Keep clear space on every side at least the height of the
  bag’s handle, about a quarter of the mark.
- Pick the version for the background. Blue on white or light. White on Spur
  Blue, dark backgrounds and photos.
- Write the name as “Spur”. Capital S, the rest lowercase. Not SPUR, spur,
  SpurNow or Spur app. Our website is spurnow.com.

Don't
-----

- Don’t stretch, rotate or redraw it. Scale the files as they are. Never
  change the shape or the space between mark and name.
- Don’t recolour it. Only blue, white or black. No gradients, outlines,
  shadows or other colours.
- Don’t imply a partnership. Showing our logo doesn’t mean Spur endorses,
  sponsors or partners with you. Ask us first.

Colour
------

Spur Blue     #1F65EF   RGB 31 101 239   Primary. The logo, buttons and links.
Spur Crimson  #EB0D5D   RGB 235 13 93    Accent. Highlights and badges, used sparingly.
Ink           #020618   RGB 2 6 24       Headings and body text
Slate         #62748E   RGB 98 116 142   Secondary text
Mist          #F1F5F9   RGB 241 245 249  Panels and surfaces
White         #FFFFFF   RGB 255 255 255  Backgrounds

Typeface
--------

Geist by Vercel (SIL Open Font License, free for commercial use).
Weights: Regular 400, Medium 500, Semibold 600.
Download: https://vercel.com/font
The Spur wordmark is drawn, not typed. Use the logo files rather than setting
“Spur” in Geist next to the mark.

Meta Business Partner
---------------------

Spur is a Meta Business Partner. The badge is Meta's artwork, so it is not in
this kit; mention the partnership in text.

- Do: Write it in full, with capitals: Meta Business Partner.
- Do: Link to Spur’s listing in Meta’s Partner Directory if readers want to
  check it.
- Don’t shorten it to “MBP”, or call Spur an official, exclusive or preferred
  partner of Meta.
- Don’t use Meta’s badge or logos for Spur in your own materials. Name the
  partnership in text.

Spur's listing in Meta's Partner Directory: https://www.facebook.com/business/partner-directory/search?solution_type=messaging&ref=pd_home_hero_cta&id=4435985446525752&section=overview

Questions
---------

support@spurnow.com
