Key takeaways
Use Shopify segments as workflow exit conditions. Automatically stop drip campaigns when customers join a conversion segment or leave your target audience.
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Running a cart abandonment drip but the customer just purchased? The campaign should stop. Now you can use Shopify segments as exit conditions—when a customer leaves the segment, the workflow exits automatically.
What's New
Shopify segments can now be used as exit conditions for workflows. When a contact leaves the specified segment—because they purchased, unsubscribed, or no longer meet the criteria—the workflow automatically stops for that contact. No more sending recovery messages to customers who already converted.
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