Time-aware delays in Workflow Builder

You can now create workflows that wait until a specific date or time instead of only using fixed delays.

This makes it much easier to build automations like:

• sending a reminder before an event
• following up at a scheduled time
• running birthday or anniversary campaigns
• creating longer customer journeys without awkward workarounds

Why it matters
Many automations depend on timing. Instead of building around rigid delays, you can now make workflows respond to real dates and times. That gives you much more control and makes your automations feel smarter and more natural.

What it works on
This works in Workflow Builder.

How to use it
When editing a workflow:

• add a Delay block
• choose a date or time-based delay option
• select the date or time you want the workflow to wait for
• save the workflow

This is especially useful when you want a message to go out before an event or only continue once a certain time has arrived.