WhatsApp 11 min
WhatsApp Direct Send Use Cases: What to Send and Avoid
8 WhatsApp Direct Send use cases: replies after the 24-hour window, order updates, support follow-ups and bookings, plus the messages that get you blocked.
Vamsi Mullapudi
Writes for the Spur blog
Articles by Vamsi
11 articles
WhatsApp 15 min
WhatsApp Direct Send: What It Is and How It Works
WhatsApp Direct Send lets businesses send utility messages with no pre-approved template. How it works, who is eligible, pricing, limits and error codes.
Instagram 8 min
Instagram and Messenger Ads Get a 7-Day Messaging Window
Chats from Click to Messenger and Click to Direct ads now get a 7-day messaging window instead of 24 hours. How it works, what it allows and how to use it.
WhatsApp 13 min
How to Create a WhatsApp Catalogue: App and API Guide
How to create a WhatsApp Business catalog (catalogue) in the app or API, with product limits, approval times, examples and fixes when it is not showing.
AI & automation 16 min
EU AI Act Article 50: AI Chatbot Disclosure Rules
EU AI Act Article 50 makes AI chatbots tell people they are talking to AI from 2 August 2026. Who it covers, what a valid label looks like, and the fines.
WhatsApp 8 min
WhatsApp Free Entry Point Window Now Lasts Up to 7 Days
Chats from Click to WhatsApp ads can now stay free for up to a week after your first reply. What changed, what still costs money and how to use the extra days.
WhatsApp 21 min
Click to WhatsApp Ads Benchmarks: Cost and Results Data
Click to WhatsApp ads benchmarks from Meta's own A/B tests: 12% to 79% lower cost per result, message rates by country, and how to build your own baseline.
WhatsApp 13 min
WhatsApp Image Size Guide: DP, Status, Templates and Limits
WhatsApp image size for every surface: DP (profile photo), status, chat, catalog, stickers, link previews and API templates, with video and file limits.
WhatsApp 14 min
WhatsApp Business Pricing: App vs Meta Verified vs API
WhatsApp Business pricing compared: the free app, Meta Verified tiers and the API. See what each really costs, the hidden fees, and which one to pick.
WhatsApp 16 min
WhatsApp Max Price: How to Set It and What It Costs
WhatsApp max price caps what you pay per marketing message. How bid_amount works, the October 2026 Open Beta timeline, and three setup traps to avoid.
WhatsApp 18 min
New WhatsApp Charges From October 1: Costs and Fixes
WhatsApp service message pricing changed on 1 October 2026. See exactly what is now billable, what stays free, and how to model your new WhatsApp bill.
Put these guides to work on your own customers.
WhatsApp, Instagram and live chat marketing and support from one inbox, with AI agents. Spur runs WhatsApp, Instagram, Messenger and live chat marketing and support from one inbox, with AI agents and automated flows. It connects to Shopify if you sell there.
14-day free trial
- Meta Business Partner
- Shopify Partner
- 14-day free trial
- Connects to Shopify in minutes
- WhatsApp billed per delivered message
- Meta Business Partner
- Shopify Partner