Changelog
What's new at Spur
Every meaningful product update, new automations, integrations and AI improvements, as we ship them.
- Improvement
Start a new template from the picker instead of hunting for it
When no template fits, the picker now offers a New template button that takes you straight to the create page, including when a search comes back with nothing.
Read update - Improvement
Connecting a WhatsApp number now walks you through it
The connection flow has been redesigned with guided setup and the option to ask for expert help partway through. The settings page lists every connected number with its status, quality rating and messaging limit.
Read update - New
Email is now one of the channels in Contacts
Contacts has an Email view alongside WhatsApp, Instagram, Messenger and Live Chat, and you can start a new email straight from a contact row without opening an existing thread first.
Read update - Improvement
Import a contact list without renaming your columns
Importing a CSV is now three steps. Spur matches the headings it recognises, you pair up the rest, and the review step shows how many rows are ready and which ones need fixing before anything is written.
Read update - Improvement
Template variables now stand out in the preview
Variables used to sit in the message body as plain text. They now render as a distinct chip in the WhatsApp preview, so you can see at a glance where the personalisation lands.
Read update - Improvement
Your AI agent gets Shopify details right more often
Better product matching, checkout links that keep every item, order lookup from the contact phone number, and action buttons in the language the agent detected.
Read update - Improvement
Delivery Reports: every outbound message in one place
Analytics now covers agent performance plus a message-level delivery report across broadcasts, automations, API and inbox sends, with filters and CSV export.
Read update - New
Help, tutorials and support now sit in the top bar
A Help menu in the top bar brings the Help Center, video tutorials, and WhatsApp and email support together, along with current support availability.
Read update - Improvement
Start a conversation without hunting for an existing one
Open a new WhatsApp or email conversation straight from the inbox, add a contact inside the new app, and search your contacts by email address.
Read update - Improvement
Download a voice note, keep a shared contact, open any link
Voice notes can be downloaded for your records or for transcription, contact cards shared over WhatsApp can be saved into Spur, and long or formatted links open reliably.
Read update - Fix
Smaller fixes: bulk actions on email, steadier search, clearer failures
Bulk actions now work on email conversations, search results and previews stay in sync, failed messages explain themselves, and heavy media renders reliably.
Read update - Improvement
A team inbox that shows who owns what
Group conversations by assignee with open counts, tell reading apart from replying, and start a workflow or edit a contact without leaving the thread.
Read update - Improvement
Broadcast testing is quicker, and failed tests now explain themselves
The test step already existed. It now hands you a QR code and a WhatsApp link to pull the test onto your phone, and tells you what went wrong when one does not arrive.
Read update - New
Templates can now carry a GIF or a location header
A WhatsApp template header can now be a looping GIF or a location card with a map and an address, alongside the text, image, video and document headers you already had.
Read update - Improvement
Comment to DM shows what the post actually earned
Browse your posts, attach products in place, and see replies, DMs, link clicks, orders and revenue for everything you linked.
Read update - Improvement
Templates now flag the problem before Meta does
The template builder catches limit and variable problems while you write, and previews formatting the way WhatsApp will actually render it.
Read update - Improvement
Your AI agent now knows which ad they clicked and what time it is
The AI sees the ad that started the conversation and checks the current date and time before answering, so first replies land in context.
Read update - Improvement
Magic Message drafts the reply, you edit and send
One tap turns the conversation into a drafted reply you can shorten, expand, translate or rewrite before sending.
Read update - Improvement
Four things WhatsApp groups needed: search, reactions, voice notes, delivery info
Find a group by name or by participant, react with an emoji, send a voice note, and see exactly which participants received a message.
Read update - Improvement
Sidekick reads the whole WhatsApp group, not just the last message
Sidekick now uses every participant’s messages when it summarises a group, drafts a reply, or lists what still needs an answer.
Read update - New
Click to WhatsApp ads can hand the lead straight to your AI agent
A Click to WhatsApp ad can now start a workflow that brings in your AI agent, qualifies the lead, and sends a conversion event back to Meta.
Read update - Improvement
A guided builder for WhatsApp templates, with a live preview
Templates are now built in three ordered steps with a WhatsApp preview beside the form, so you see the final message before you submit it to Meta.
Read update - Improvement
Broadcasts now walk you through every step before launch
Building a broadcast is now a five step flow, audience to review, that shows what is done and what still needs your attention before you send.
Read update - New
Spur AI now answers email too
Your AI agent can now handle email support alongside WhatsApp, Instagram and live chat, using the same knowledge and the same handover rules.
Read update - New
Shoppers can pick a variant and add to cart inside live chat
Live chat now lets a shopper choose a size or colour and add the item to their cart without leaving the conversation.
Read update - New
Workflows can wait for a real date or time
A workflow step can now wait until a specific date or time instead of only counting forward a fixed number of minutes, hours or days.
Read update - New
Personalize Automations with the Current Time Variable
Dynamically insert the customer's local time into your automated messages and conditions for more personalized, timely support.
Read update - New
New Spur AI in beta: the agent that actually does things in your store
Your AI agent can now actually do things in your store, not just chat about it. We rebuilt the entire pipeline. Seven Shopify actions live: orders, products, inventory, collections, customer profiles, and pre-filled checkout links. Works on web chat, Instagram, Facebook, and live chat. Email next.
Read update - New
Introducing Spur MCP: run your WhatsApp stack from Claude
Connect Spur to Claude and talk to your WhatsApp stack like a teammate. Send broadcasts, pull customer context, trigger workflows, look up orders, all in natural language. Everything you can already do on Spur, now from inside Claude.
Read update - New
Meta Lead Forms → WhatsApp: instant follow-up on every lead
Run a Meta Lead Ad on Facebook or Instagram and Spur instantly opens a WhatsApp conversation the moment someone submits. No more cold leads sitting in a CRM. Map your form fields, connect in two clicks, and your welcome flow fires within seconds.
Read update