Key takeaways
Use your existing Shopify customer segments directly in Spur broadcasts. No need to recreate segments—leverage the segmentation you've already built.
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You've spent time building customer segments in Shopify—VIP customers, repeat buyers, specific geographic regions. Now you can use those exact segments for WhatsApp broadcasts without recreating them in Spur.
What's New
Shopify segments are now available as broadcast audiences in Spur. When creating a broadcast, you can select any segment you've defined in Shopify. Spur fetches the current members of that segment and sends your message to them.
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