All about WhatsApp Blue Tick Verification (Formerly Green Tick)
For businesses aiming to establish credibility and trust with customers on WhatsApp, the coveted Blue Tick Verification (formerly known as the Green Tick) is a powerful tool. This badge, now managed under Meta Verified, signifies that your business is authentic, verified, and trusted by WhatsApp. In this blog, we'll walk you through everything you need to know about this transition from the Green Tick to Blue Tick and how your business can get verified.
Originally, WhatsApp introduced the Green Tick as a mark of verification for business accounts using the WhatsApp Business API. This tick assured customers that they were engaging with a legitimate business, minimizing the risk of scams or fraud.
In 2024, Meta unified its verification standards across its platforms (Facebook, Instagram, and WhatsApp) by replacing the Green Tick with the Blue Tick, similar to the verification on Instagram and Facebook. This change aims to create a uniform branding experience while making it easier for businesses to maintain a verified presence across multiple platforms.
The decision to switch from Green to Blue Tick is part of Meta’s effort to streamline verification across its platforms, including Facebook, Instagram, and WhatsApp. By using a single verification symbol, Meta ensures uniformity, making it easier for users to recognize verified accounts no matter the platform.
For businesses, this shift brings added value. The Blue Tick represents trust and credibility on WhatsApp and aligns with your verified status across all Meta platforms. This creates a cohesive branding experience that boosts customer confidence.
The Blue Tick is available for business accounts using the WhatsApp Business App or the WhatsApp Business API. The tick appears next to your business name in chats, adding an extra layer of authenticity. It helps you stand out in a sea of competitors by giving customers confidence that they’re communicating with a genuine, trustworthy business.
In this case study, Let’s Ride, a motorcycle training academy, shared how Meta Verified transformed their business. Amit, co-founder, explained that building trust with customers is essential for their growth. With the Meta Verified badge, Let’s Ride could establish credibility and enhance customer confidence, leading to an increase in both engagement and sales.
Meta Verified provides more than just verification—it offers impersonation protection, a custom business page, and multi-device support for smoother operations. Amit highlighted that their team could now focus on delivering better solutions instead of worrying about whether customers would trust them. This resulted in stronger, more reliable customer relationships, proving that Meta Verified is a game changer for small businesses like Let’s Ride.
Overall, Amit recommends Meta Verified for businesses seeking to deepen engagement and foster long-term customer trust.
Getting the Blue Tick for your WhatsApp Business Account is now part of the Meta Verified subscription service. While previously, businesses using the API could apply for verification without additional costs, now Meta offers a subscription plan that brings added benefits beyond verification.
Meta Verified pricing plans are tiered, allowing businesses of all sizes to choose the level that suits their needs:
- Standard for Creators ($14.99/month):
- Verified badge
- Impersonation protection
- Meta Verified support (chat or email)
- Enhanced profile (Facebook/Instagram)
- Search optimization (coming soon)
- Business Standard ($14.99/month):
- All Standard features
- Business Plus ($44.99/month):
- Meta Verified support (faster resolution)
- Enhanced profile (3 addresses)
- 2 Links in Reels
- Verified WhatsApp channel (1)
- Multi-agent (6 devices)
- Business Premium ($119.99/month):
- 4 Links in Reels
- Verified WhatsApp channel (5)
- Employee impersonation protection (2)
- Business Max ($349.99/month):
- 6 Links in Reels
- Verified WhatsApp channel (10)
- Employee impersonation protection (5)
- Account review and multi-agent
This pricing structure allows flexibility for businesses to choose the plan that works best for them, scaling as they grow.
While previously limited to businesses using the WhatsApp Business API, Meta has now extended the Blue Tick eligibility to WhatsApp Business App users via Meta Verified. Any legitimate business can apply, but Meta carefully reviews each application before granting the Blue Tick to ensure authenticity.
To increase your chances of approval:
- Make sure your business has an active presence on other Meta platforms like Facebook or Instagram.
- Maintain a consistent online presence with up-to-date business information.
- Ensure that your business complies with WhatsApp’s commerce and business policies.
If you're using the WhatsApp Business API/Platform to engage with your users, the process to apply for the WhatsApp Blue Tick will remain the same as the WhatsApp Green Tick.
You can apply for the Blue tick verification free of cost with Spur, an official WhatsApp Tech Partner
Checkout this guide to see how to apply for WhatsApp Blue tick verification for free with Spur.
Applying for the WhatsApp Blue Tick is a straightforward process, especially now that it’s integrated into Meta Verified. Here’s how you can do it:
- Download the WhatsApp Business App: If you haven’t already, download the WhatsApp Business App or ensure that your business is using the WhatsApp Business API.
- Apply for Meta Verified: Once your business account is set up, head to the Meta Verified section of your app or Meta Business Suite. Choose the appropriate plan based on your business size and needs.
- Submit Your Application: After selecting your Meta Verified plan, submit the necessary documentation to verify your business’s authenticity. This includes official business documents like registration certificates, tax filings, or other government-issued paperwork.
- Wait for Approval: Meta carefully reviews each application to ensure only genuine businesses receive the Blue Tick. The process can take anywhere from a few days to several weeks, depending on the volume of applications.
- Get Verified: Once approved, your business will receive the Blue Tick Badge, which will appear next to your business name on WhatsApp. Your customers will now see this verification mark whenever they chat with your business, boosting trust and credibility.
- Builds Trust: A verified badge increases the likelihood of customers trusting your business, which can lead to higher engagement and sales.
- Increases Visibility: Verified businesses often rank higher in search results, improving discoverability.
- Minimizes Fraud: By having the Blue Tick, your business is less likely to be mistaken for scammers or fake businesses, offering customers peace of mind.
- Uniform Branding Across Meta Platforms: With the Blue Tick, your business can maintain a verified status across Facebook, Instagram, and WhatsApp, creating a unified brand image.
If your business relies on WhatsApp for customer engagement, the Blue Tick is a valuable asset for building trust and improving credibility. With Meta Verified offering flexible pricing plans, it’s accessible for businesses of all sizes. The switch from Green Tick to Blue Tick reflects Meta’s larger effort to standardize verification across platforms, ensuring your business stands out and is recognized as legitimate by your customers.
By investing in Meta Verified and acquiring the WhatsApp Blue Tick, you’re not just getting a badge – you’re building a stronger, more trustworthy brand presence in today’s competitive market.
