Marketing, support and AI guides for ecommerce teams

Guides on WhatsApp, Instagram, Messenger, live chat and AI agents, and how ecommerce teams use them for marketing, sales and support.

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Watercolour illustration of a robot at a laptop and a phone with chat bubbles under the title EU AI Act Rules for AI Chatbots

AI & automation 16 min

EU AI Act Article 50: AI Chatbot Disclosure Rules

EU AI Act Article 50 makes AI chatbots tell people they are talking to AI from 2 August 2026. Who it covers, what a valid label looks like, and the fines.

AI & automation 22 min

How Does Live Chat Work on a Website?

How does live chat work? A visitor types, AI replies from your business knowledge base, and a real person steps in when judgment matters. Both, in one flow.

WhatsApp 27 min

Best No-Code Chatbot Builders in 2026

Compare 12 no-code chatbot builders for 2026. Real pricing, honest use cases, and a clear framework for picking the right tool for your channels.

WhatsApp 21 min

Best WhatsApp API Provider in India (2026)

Compare the best WhatsApp API providers in India with real pricing breakdowns. See why Indian businesses choose Spur for WhatsApp + Instagram automation.

Instagram 16 min

How to Measure Instagram DM ROI (2026 Guide)

Stop treating Instagram DMs like engagement. Track exact ROI using UTM links, identity capture, and Conversions API to prove what CFOs care about: profit.

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WhatsApp, Instagram and live chat marketing and support from one inbox, with AI agents.

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