WhatsApp 11 min
WhatsApp Direct Send Use Cases: What to Send and Avoid
8 WhatsApp Direct Send use cases: replies after the 24-hour window, order updates, support follow-ups and bookings, plus the messages that get you blocked.
Vamsi Mullapudi
Writes for the Spur blog
Articles by Vamsi
11 articles
WhatsApp 15 min
WhatsApp Direct Send: What It Is and How It Works
WhatsApp Direct Send lets businesses send utility messages with no pre-approved template. How it works, who is eligible, pricing, limits and error codes.
Instagram 8 min
Instagram and Messenger Ads Get a 7-Day Messaging Window
Chats from Click to Messenger and Click to Direct ads now get a 7-day messaging window instead of 24 hours. How it works, what it allows and how to use it.
WhatsApp 13 min
How to Create a WhatsApp Catalogue: App and API Guide
How to create a WhatsApp Business catalog (catalogue) in the app or API, with product limits, approval times, examples and fixes when it is not showing.
AI & automation 16 min
EU AI Act Article 50: AI Chatbot Disclosure Rules
EU AI Act Article 50 makes AI chatbots tell people they are talking to AI from 2 August 2026. Who it covers, what a valid label looks like, and the fines.
WhatsApp 8 min
WhatsApp Free Entry Point Window Now Lasts Up to 7 Days
Chats from Click to WhatsApp ads can now stay free for up to a week after your first reply. What changed, what still costs money and how to use the extra days.
WhatsApp 21 min
Click to WhatsApp Ads Benchmarks: Cost and Results Data
Click to WhatsApp ads benchmarks from Meta's own A/B tests: 12% to 79% lower cost per result, message rates by country, and how to build your own baseline.
WhatsApp 13 min
WhatsApp Image Size Guide: DP, Status, Templates and Limits
WhatsApp image size for every surface: DP (profile photo), status, chat, catalog, stickers, link previews and API templates, with video and file limits.
WhatsApp 14 min
WhatsApp Business Pricing: App vs Meta Verified vs API
WhatsApp Business pricing compared: the free app, Meta Verified tiers and the API. See what each really costs, the hidden fees, and which one to pick.
WhatsApp 16 min
WhatsApp Max Price: How to Set It and What It Costs
WhatsApp max price caps what you pay per marketing message. How bid_amount works, the October 2026 Open Beta timeline, and three setup traps to avoid.
WhatsApp 18 min
New WhatsApp Charges From October 1: Costs and Fixes
WhatsApp service message pricing changed on 1 October 2026. See exactly what is now billable, what stays free, and how to model your new WhatsApp bill.
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