How well does your Facebook page perform?

Engagement rate is the percentage of people who interacted with your post (reactions, comments, shares and optionally clicks) out of the number of people who saw it (reach or impressions) or who follow your page.

Engagement rate = (Reactions + Comments + Shares [+ Clicks]) ÷ Denominator × 100. You can pick reach, impressions or followers as the denominator depending on what you want to measure.

For most pages, anything above 1% (by reach) is above average. 3%+ is excellent. The exact benchmark varies by industry — see the benchmark table for typical ranges.

Reach (unique people who saw the post) is the most common denominator and is what most tools default to. Followers is useful when measuring how much of your audience you are activating. Impressions counts every view, even repeat ones — useful for tracking ad creative.

Open Meta Business Suite → Insights. Each post lists reactions, comments, shares, reach and impressions. For followers, see your page header.