AI agent that resolves end-to-end
Spur
DelightChat
DelightChat is a mature Shopify-first WhatsApp helpdesk with email and native mobile apps. We're the AI-native alternative — agents trained on your full knowledge base, deployed across WhatsApp, Instagram, Facebook and web chat, with unlimited contacts and tickets on every plan instead of per-ticket and per-contact overages.
No credit card. Live on WhatsApp, Instagram, Facebook and web chat in a few hours.
Same Shopify D2C team
Trained on your KB · 4 channels · custom actions
Drafts replies · FAQ KB · per-ticket toggle
AI Max · unlimited contacts
Growth $299 + 70k contact overage
/ 108
/ 212
Helpdesk-first inbox
Sources: Spur Pricing · DelightChat Pricing · Shopify App Store (May 25, 2026). Worked math in Pricing section.
Instagram DM & Comments
MessengerWeb live chatIf you only read three things
DelightChat is a real product with 212 Shopify reviews and a 2026-active changelog. We're not here to bury it. We're here to explain when our shape fits better. The rest of this page is the receipts.
01 · AI architecture
~70%
queries resolved before a human ever replies
DelightChat's AI is a GPT-powered drafting assistant with a per-ticket toggle and an FAQ-shaped KB. Our agent trains on your websites, help docs, PDFs and YouTube transcripts, deploys across four channels from one config, and calls your backend through Custom AI Actions.
See the capability matrix02 · Pricing shape
$0
per extra ticket. Per extra contact. Per extra broadcast.
DelightChat caps tickets and marketing contacts, then bills overages ($5–$10 per 100 tickets, $3–$10 per 1,000 contacts). We cap AI credits, seats and channels — the things you provision deliberately. The variables that grow when your business succeeds stay unmetered.
See the worked scenarios03 · Acquisition surface
64
from one IG Live · ~6% conversion on 1,000+ viewers
Spur treats Instagram and Facebook as acquisition surfaces — comment-to-DM, click-to-DM ads, conversion signals back to Meta. DelightChat treats them as inbox events to answer. Both work. Only one drives the campaign.
Libas case studyWhat you actually get
The same agent works WhatsApp, Instagram, Facebook Messenger and web chat — and through Custom AI Actions, it looks up orders, applies discounts, books meetings, updates your CRM and tags Shopify orders. The conversation becomes the workflow trigger. Humans take over the moment something gets interesting.
AI:Applied SAVE10 to cart #2014 · checkout link sent.
Cart recovered
"LINK" → DM flow qualified · pushed CAPI lead event to Meta.
Comment → DM"Track my order #4821" → AI calls backend, returns ETA, tags Shopify.
Custom AI action
AI:Return started for order #3990 · pickup tomorrow.
AI handledIllustrative — names, handles and order numbers are made up for this mock.
Is this for you?
DelightChat earned trust over four years of polished Shopify + WhatsApp helpdesk work. We're not a drop-in replacement — we're a different center of gravity. Pick by the team you actually have.
The math, in full
That sounds like an even trade. It isn't — tickets and contacts grow when your business grows, while seats and channels are things you provision deliberately. Here are both pricing pages, then four scenarios at increasing scale.
Startup
5 users · 3 channels · 1 Shopify store · 500 tickets · 2,500 contacts.
$29/mo
Scale
20 members · 10 channels · 3 stores · 2,000 tickets · 10,000 contacts.
$99/mo
Growth
50 members · 25 channels · unlimited stores · 6,000 tickets · 30,000 contacts.
$299/mo
Overage & add-ons
A "billable ticket" counts when a human agent replies; "marketing contact" = one unique phone in a month regardless of message count. WhatsApp Meta fees pass through identically.
View pricingAI Acquire
1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.
$12/mo
AI Start
+ Shopify + WhatsApp + Click-to-WhatsApp · 25 flows · 2,000 credits · 2 seats.
$31/mo
AI AccelerateClosest to Scale
2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.
$127/mo
AI Max
3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.
$399/mo
Predictable add-ons
Unlimited contacts. Unlimited tickets. Unlimited broadcasts. Unlimited automation executions. AI billed as flat credits — the whole bill fits on one spreadsheet row.
View pricing500 tickets/mo · 100,000 contacts · one broadcast/mo to the whole list.
DelightChat Growth + 70k contact overage
$6,108/yr
Spur AI Max · unlimited contacts
$4,790/yr
All scenarios exclude WhatsApp Meta pass-through (identical on both — India marketing rate is ~₹0.86 per delivered message from Jan 1, 2026). Software only. A December 2025 DelightChat merchant — almost four years on the platform — posted on the Shopify App Store that they'd incurred over $150 in unexpected contact-overage charges over three months, with no easy way to see usage. DelightChat's reply on the listing did not dispute the fees; they acknowledged usage and billing visibility could be easy to miss. This is not a smear quote. It's a public, public-reply exchange — the most honest signal on the platform. The lesson for any buyer: model the full bill, not just the plan price.
$1,318/yr saved
Spur's unlimited-contacts model has its clearest dollar advantage at list size. Software stays flat; only the Meta message fees grow with the list.
Disclaimers: DelightChat 30% annual discount can flatten the gap on lower tiers; Spur’s Shopify App Store channel plans price differently (AI Accelerate = $159/mo monthly with 25 flows / 25 segments). Both prices exclude WhatsApp Meta pass-through, which is identical on either platform.
Why the gap exists
These are themes founders mention on intro calls — and most show up in public review threads too. We cite every one. Click any source to verify it.
DelightChat's AI is GPT-powered drafting and rewriting, plus a per-ticket chatbot toggle and an FAQ-shaped KB. Useful — and real — but it sits behind a human. Spur trains an agent on websites, PDFs and YouTube transcripts that resolves before a human is needed.
Each plan includes a billable-ticket cap and a marketing-contact cap, with overages charged per 100 tickets / per 1,000 contacts. A billable ticket counts the moment a human replies. Your bill grows with your business — predictably for some teams, painfully for others.
DelightChat treats Instagram and Facebook as channels that land in the inbox to be answered. Click-to-WhatsApp Ads were added in Q4 2023 — good — but the acquisition surface (comment-to-DM, click-to-IG-Direct, Meta CAPI signal-back) is shallower than a brand running paid Meta really needs.
DelightChat's own help doc lists what the rule engine doesn't do today: no delayed auto-replies, no automatic tag removal, no Instagram/Facebook list-option chatbots, no automatic photo replies for IG/FB. Real constraints for power users.
DelightChat's own help article says viewing all tickets across all support channels at once is not a native feature today — the recommended workaround is creating an automation that tags every new ticket as [all tickets]. Older tickets aren't retroactively tagged.
DelightChat's custom WhatsApp marketing API is documented at 1 request per second. Fine for light Shopify Flow / Zapier sends. Not the same thing as a developer-first platform. Spur exposes REST + webhooks + HTTP Request actions + a Spur MCP server for AI clients.
Capability map · zoom in
Green checks where the platform owns the capability. Amber when it supports it but the depth is shallow. Grey dash when it's not there. Sources: live product pages and each vendor's own help docs.
Scan signal
8
Spur-only clear edges
8
Shared clear capabilities
23 rows total. Use the chips first, then read the evidence where the answer is partial or unclear.
1 shared clear capabilities across 5 checks.
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
3 shared clear capabilities across 7 checks.
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
2 shared clear capabilities across 6 checks.
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
2 shared clear capabilities across 5 checks.
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Spur
DelightChat
Owns it · Supports it, shallow depth · Not offered
Honest take · summarised
If two or more items on the DelightChat side describe your team, stay where you are. If two or more on the Spur side fit, install on Shopify or start the trial. We mean it.
Email inside the inbox
First-class email channel alongside WhatsApp, IG, FB and live chat — clearly on the pricing page and the Shopify listing. We don't position email as a support channel.
Native iOS & Android apps
Both apps are actively updated in 2026. If your agents reply from the App Store icon between other tasks, this is non-negotiable.
Generous seat counts
5 / 20 / 50 included by tier. If you genuinely have 25 agents and modest message volume, DelightChat's seat economics beat ours.
Multi-store Shopify
Unlimited Shopify stores at Growth. A multi-brand operator with low message volume per brand will price out better there.
Mature helpdesk depth
Internal notes, snooze, collision detection, manual tickets, the self-service order-status widget. Four years of polish on the unsexy things.
COD verification & COD-to-prepaid
Purpose-built flows that have been polished for India-style D2C operations. We support it via WhatsApp flows — equivalent on result, lighter on dedicated UI.
More visible Shopify proof
212 Shopify reviews vs our 108. Their footprint is bigger; our score (5.0 vs 4.8) is cleaner. Both are fair to cite; neither one decides the matter.
AI agent that's a labor substitute
DelightChat's AI helps your agent reply faster. Our agent is the agent — trained on multi-source KB, deployed across four channels, calling your backend through Custom AI Actions.
Instagram & FB as acquisition
Comment-to-DM, click-to-IG-Direct, click-to-WhatsApp, story replies — designed to qualify and push CAPI signals back to Meta. Libas turned a 1,000-viewer IG Live into 64 orders this way.
Unlimited contacts & tickets
No per-ticket overage. No per-1,000-contact overage. The variables that grow with your business stay unmetered. AI credits, seats and channels — the things you provision deliberately — are the budget variables.
Custom AI Actions
The AI itself decides when to call your backend with arguments it collected during the conversation — order lookup, refunds, discount application, CRM updates, meeting booking, payments, inventory.
Developer surface that goes past WhatsApp
REST API, webhooks, Send-HTTP-Request workflow actions (GET/POST/PUT/DELETE/PATCH with JSON bodies), Meta CAPI event actions, and a Spur MCP server for AI clients like Claude or ChatGPT.
Cleaner Shopify rating
5.0 on 108 reviews vs 4.8 on 212. Smaller footprint, cleaner score. Reviewers cite WhatsApp/IG automation, cart recovery, setup help and the responsive team.
Founder-led support
We're a 10-person bootstrapped team. When you message us, the response often comes from a founder or someone who built the feature you're asking about — not a tier-1 macro.
Six head-to-head verdicts
Six common buying decisions, each with a one-paragraph verdict. Skim the headers — the labels tell you which way each one points.
Spur's AI is an end-to-end agent across 4 channels, trained on multi-source KB, with Custom AI Actions hitting your backend. DelightChat's AI is GPT-powered drafting + per-ticket chatbot toggle. Different categories.
Both ship broadcasts, drips, cart recovery, order updates and Click-to-WhatsApp. We push unlimited contacts; DelightChat ships generous helpdesk depth. Decide on the bill shape — flat AI credits or per-contact overages.
DelightChat treats IG/FB as inbox events to answer. We treat them as acquisition: comment-to-DM, click-to-IG-Direct, story replies, ad-comment funnels, conversion signals back to Meta.
See Instagram playbookInternal notes, snooze, collision detection, manual tickets, COD verification, the self-service order-status widget. Four years of polish on the unsexy stuff. We have shared-inbox parity, not full-helpdesk depth.
DelightChat ships email as a first-class channel inside the same inbox. We don't position email as a channel today. If a meaningful share of your support is email, this is decided.
DelightChat exposes a WhatsApp marketing API at 1 req/sec. We expose REST + Swagger, webhooks, HTTP Request workflow actions, Meta CAPI events, and a Spur MCP server for AI clients. Different stage of build.
What real merchants are saying
Pulled directly from the Shopify App Store, G2 and named Spur case studies. Nothing is invented — every excerpt links back to the public source.
“Over $150 in unexpected contact-overage charges over three months, with no clear way to view contact usage. Unused WhatsApp marketing balance was non-refundable after cancellation.”
“The product works, but Facebook and Instagram setup failed, and the support team is effectively available once a day because of a timezone mismatch.”
“Notifications did not always work, causing missed messages and trouble for the team.”
Fair disclosure. DelightChat earns plenty of strong reviews too — Messy Corner, AllThatGrows, Linen Culture, Foo Foods, Advi Blouses, Indithings all praise the team and the tool on the same listing. We’re showing the failure modes here because the success modes get told already.
Featured case study · Libas
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”
Parul Chanana · Sr. Marketing Manager · Libas · Spur case study
“Abandoned cart flows were running within hours and the team helped us map our WhatsApp and Instagram strategy during onboarding.”
“Quick support, easy implementation, WhatsApp/Instagram automation, comment-to-DM, responsive bug fixes — all in one tool.”
Honest disclosure. We have 108 Shopify reviews to DelightChat's 212 — bigger visible footprint to them, cleaner score to us. Our G2 footprint is small (12 reviews, all 5★) and our Trustpilot has 2 reviews averaging 2.9★ — too small a sample to mean much, but we'd rather show you than hide it. We're newer and smaller. We're growing.
Migration · no-risk path
DelightChat-to-Spur isn't a button. There's a WhatsApp BSP handoff, message templates to re-approve, a Gupshup wallet to spend down before cancellation, and Shopify Flow / Zapier triggers to point at the new templates. Our onboarding team coordinates all of it.
Two things to do first
Connect Shopify + WhatsApp
Install the Spur Shopify app. For an existing WhatsApp number, our team coordinates the BSP handoff to avoid downtime.
Re-approve templates
Use the same template names so your Shopify Flow / Zapier triggers don't break. Re-submit through Spur's wallet.
Connect IG, Facebook, web chat
Meta Business connection covers IG + FB. Install the live chat widget for the AI agent on web.
Train the AI agent
Site URL, help docs, PDFs, YouTube transcripts, custom Q&A — broader than the DelightChat FAQ-shaped KB. Same agent runs all four channels.
Rebuild flows
Cart recovery, COD verification, order updates, review requests, comment-to-DM, click-to-IG-Direct. Our visual builder maps cleanly to DelightChat patterns.
Parallel-run 7–14 days
Forward DelightChat tickets manually. Watch AI resolution rate, CSAT, time-to-first-response, cart recovery revenue.
Cancel cleanly
Export historical conversations, contact list and automation definitions before you uninstall — DelightChat's own reply on the Shopify listing confirms uninstall ends access immediately. Plan cancellation around your renewal date.
Diligence checklist
We've seen too many teams buy the wrong tool and stay locked in. Asking these up front saves the messy email thread in month seven.
Questions buyers ask
If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours, often faster.
Talk to a humanFor most D2C commerce teams whose conversations live on WhatsApp, Instagram, Facebook and web chat — yes. The two exceptions are email-led support (we don't position email as a channel) and helpdesk-grade ticket ergonomics (DelightChat's notes, snooze and manual tickets are more built out than ours). For everything else — broadcasts, cart recovery, IG/FB acquisition automation, AI agent depth — we either match or extend.
It depends on shape. Our lowest paid plan is $12/mo versus DelightChat's $29/mo. At mid-tier we're typically within $30/mo of each other on base price, but the cost trajectory differs — DelightChat charges per-ticket and per-1,000-contact overages, we don't. If your support volume or marketing list is growing fast, we usually end up cheaper. If you have a large flat support team with low message volume, DelightChat's seat economics can be friendlier.
Yes — and don't let anyone tell you otherwise. DelightChat has a GPT-powered drafting assistant, an AI chatbot toggle per ticket, AI voice-note transcription, Shopify product data in AI replies, and a Q1 2026 release that added bulk URL + CSV knowledge-base import. The honest framing is the architecture is different: DelightChat's AI is built to help a human reply faster; ours is built to be the agent that resolves before a human is needed.
From Jan 1, 2026, ~₹0.8631 per delivered marketing message (up from ₹0.7846). Utility and authentication are ~₹0.115 each. Service messages remain free inside the 24-hour customer-service window, and the 72-hour free-entry window still applies to Click-to-WhatsApp and Facebook page CTA entries. Same Meta cost whichever BSP you use — DelightChat passes through at Meta rates, we charge through the in-app wallet (always check the live wallet rate before a campaign).
Yes, with planning. Existing WhatsApp Business API numbers can be migrated between BSPs, but the move needs to be coordinated to avoid downtime. Templates are tied to the BSP, so even with the same number, you re-submit them in Spur's wallet — use the existing template names so your Shopify Flow / Zapier triggers don't break. Our onboarding team handles the BSP handoff end-to-end.
No. Our channels are WhatsApp, Instagram, Facebook Messenger and web chat. If email is a primary support channel for you, DelightChat is the better fit on this dimension today, and we'll tell you so on the sales call.
We have a native Android app and an iOS "add to home screen" PWA experience today. DelightChat ships native apps on both stores with active 2026 updates. If your team genuinely lives in their phones — agents on the floor replying between other tasks — DelightChat is more comfortable on iOS until our native app ships.
WATI, Interakt and AiSensy are WhatsApp-first BSPs with broader review footprints. Zoko sits in the same Shopify-WhatsApp territory. Gorgias is the Shopify-native helpdesk for email-led support. Our distinction against all of them is the same as against DelightChat: AI agents trained on multi-source knowledge, deployed across web/WhatsApp/IG/FB, with Custom AI Actions and acquisition automation that goes beyond WhatsApp. We publish head-to-head pages for each on our compare directory.
We operate under GDPR with customer data hosted on AWS Frankfurt and WhatsApp data localization set to Europe at number setup. Our DPA, subprocessor list and current security packet — including SOC 2 controls documentation — are shared under NDA with buyers in procurement review. Email security@spurnow.com or talk to your account contact for the latest. For lighter-touch reviews, our public GDPR statement and DPA cover most of the standard questions.
Bottom line · take it for a spin
Install Spur on Shopify in a few hours. Crawl your store + help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. See whether the AI agent is the tool your team's been missing — without touching your existing DelightChat plan.
Live pricing, help docs, changelog and review data from DelightChat, Spur, Shopify App Store, Google Play, App Store, G2 and Meta. Last refreshed May 25, 2026.
Pricing and feature data last refreshed May 25, 2026.