See how House Hunt cut their Instagram Cost Per Lead by 30% and improved lead quality. This case study reveals how Spur's Conversions API integration transformed their ad spend.
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By switching from a conversation goal to a conversion goal, House Hunt used Spur to send Meta a clean qualified-lead event straight from Instagram DMs, so the algorithm hunted for buyers, not chatters.
- Objective mismatch: Optimized for Messaging Conversations, not Leads.
- High CPL: Paying for dead-end chats.
- No feedback loop: Meta couldn’t tell which chats converted.
Campaign Metrics (Before Spur)
- Total Spend: ₹126,000
- Message Starts: 3,800
- Qualified Leads: 840
- Cost per Qualified Lead: ₹150.00
- Qualified Rate: 22.1%
- Automated DM Qualification: Budget, location, and intent captured in-chat; only qualified users counted.
- Conversions API: Each qualified user triggered LeadSubmitted to Meta. After 63 signals (Day 4), House Hunt launched a fresh ad set with performance goal Maximize number of leads and enabled Offline Events.
- Total Spend: ₹117,600
- Message Starts: 3,250
- Qualified Leads: 1,200
- Cost per Qualified Lead: ₹98.00
- Qualified Rate: 36.9%
- CPL down 34.7% (₹150 ➜ ₹98)
- Qualified volume up 42.9% (840 ➜ 1,200)
- Spend down 6.7% while results improved
- Fewer chats, more intent, because Meta finally optimized to the right signal
A Word From Our Founder, Rohan Rajpal "The 'Before' and 'After' numbers for House Hunt tell a story we see time and again. Businesses are wasting a fortune optimizing for vanity metrics like 'message starts.' The moment you give the ad platform a clear, high-intent signal—like a qualified lead event from Spur—you change the entire equation. You spend less, you get more, and you finally start acquiring customers efficiently. This isn't just about automation; it's about making your ad budget work smarter."
Stop paying for conversations and start investing in conversions. The data is clear: leveraging Spur to connect your in-chat qualification with Meta's Conversions API is the most direct path to reducing acquisition costs and scaling your business on Instagram.
Create your Spur Account today and follow this guide to set up the flow.