Discover how The Quirky Naari leveraged Spur to build an AI agent with a warm, confident, and distinctly human-like persona.
Here at Spur, we're always thrilled to showcase how innovative brands are transforming their customer interactions and driving growth with our cutting-edge automation tools. Today, we're diving into the vibrant world of The Quirky Naari, a brand that truly lives up to its name, and how Spur's AI agent helped them craft an online experience that's anything but ordinary!
The Quirky Naari is a unique footwear brand that believes good shoes should also be fun and expressive. They've set out to ensure the modern Indian Naari (woman) steps out in style, infusing art into fashion to celebrate individuality. Their commitment to quality, individuality, and sustainable fashion ensures each pair of handcrafted, made-to-order shoes tells its own story. Shark Tank India also saw them sparkle!
With a range that includes everything from Quirky Slip-ons and Sneakers to Bridal Footwear and their popular Warner Bros Collection, The Quirky Naari truly creates products that are "anything but ordinary".
The Quirky Naari understood that their brand identity – being "quirky" and personal – needed to extend to every customer touchpoint. They faced a common dilemma: how to automate customer support and engagement without losing the unique, human-like touch that defines their brand. They wanted to avoid a "boring" chatbot experience. Their goal was to create an AI agent that was friendly, informative, and capable of assisting with sales and support queries, all while ensuring it never sounded like a robotic, impersonal chatbot. People tend to dislike talking to chatbots, but The Quirky Naari aimed to make theirs an enjoyable experience that resonated with their brand's essence.
Spur provided The Quirky Naari with the advanced AI features needed to bring their vision to life. Our platform allows for deep customization of AI agents, letting brands define their AI's personality and operational rules to perfectly match their unique voice.
- Persona Definition: The Quirky Naari defined their AI agent's persona as a "friendly, compassionate, and confident customer support rep," with a "warm, quirky, respectful, and clear" tone. Crucially, they instructed the AI to "never pretend to be someone else" and to always be "customer first".
- Brand-Aligned Greetings: To set the tone from the very first interaction, The Quirky Naari crafted specific brand greetings, such as “Hey quirky! How’s your day going? 🌈✨” or “Hola, Naari! 💃 What brings your sparkle here today?”. They explicitly instructed the AI to avoid generic phrases like “Hi, how can I help you?” ensuring every conversation started with their signature quirkiness.
- Comprehensive Knowledge Integration: With Spur, they fed their AI agent extensive knowledge. This was achieved by allowing Spur AI to crawl their website URL, scanning for information on products, policies, FAQs, and more. They also integrated specific Q&A pairs for common queries like pricing, uploaded files for detailed product specs or internal guides, and even pasted direct text information for quick additions to the AI's memory. This comprehensive training enabled the AI to handle a wide range of use cases, from tracking orders and managing refunds to providing details about sizes and product care, and even assisting with sales.
- Refined Behavior and Constraints: Spur's settings allowed The Quirky Naari to refine the AI's behavior, ensuring it never sounded unsure or angry. They could even implement rules for how the AI should adjust its tone if a customer expressed anger, maintaining a consistent brand experience.
- Seamless Omni-Channel Deployment: The Quirky Naari's AI agent was deployed across multiple channels – their WhatsApp number, Instagram DMs, and their website's live chat. This ensures customers can interact with the brand's unique AI personality no matter their preferred communication method. Our Live Chat widget is fully customizable, allowing brands to control its appearance, including color, logo, welcome messages, and quick questions, ensuring a seamless brand experience directly on the website.
The success of The Quirky Naari's AI agent with Spur has been phenomenal. The team shared that customers genuinely "loved" talking to their AI, finding it friendly and informative. The ultimate testament to Spur's AI capabilities? People actually thought they were interacting with a human being! Customers were so impressed with the AI's interactions that they would often say "thank you" or “you are very sweet” to it, a rare occurrence for a chatbot. This demonstrates that Spur's tools empowered The Quirky Naari to create an AI that not only automated support and sales but also deeply resonated with their brand's unique, quirky identity.
The Quirky Naari's journey highlights the transformative power of Spur's AI and automation tools. By allowing brands to infuse their unique personality into their AI agents, we enable truly engaging and effective customer interactions that build loyalty and drive sales. No more boring chatbots – just smart, scalable, and authentically branded conversations.
Are you ready to create an AI agent that customers will love, just like The Quirky Naari?