Sheetal Batra recovered ₹4.7 lakh in abandoned cart sales within 30 days using WhatsApp automation with a "Talk to Stylist" feature. The heritage fashion brand achieved 17.6% conversion rate by offering styling consultations instead of sales pressure. Cart abandoners connected with experts who provided guidance on cultural significance, fit, and customization of traditional pieces.
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Sheetal Batra transformed their abandoned cart problem into a revenue goldmine, achieving a 17.6% conversion rate and recovering ₹4.73L in just 30 days through strategic WhatsApp messaging.
By replacing generic email reminders with personalized WhatsApp consultations, Sheetal Batra turned cart abandoners into paying customers, proving that the right conversation at the right time can salvage sales.
Sheetal Batra isn't just another fashion brand - they're custodians of India's vanishing textile heritage. Founded in 2002, the brand revives traditional crafts like Kashmiri Tilla embroidery, creating contemporary heirloom pieces worn by Bollywood celebrities and featured in their "Celebrity Closet" collection.
When you're selling ₹25,000 heritage lehengas and hand-embroidered gharara sets, every abandoned cart represents not just lost revenue, but a missed opportunity to connect a woman with a piece of her cultural legacy.
The Heritage Challenge:
- Investment Purchases: Customers need expert guidance on fit, styling, and cultural appropriateness for heirloom-quality pieces
- Complex Choices: Multiple silhouettes, embroidery techniques, and customization options can overwhelm customers
- Emotional Significance: Buying traditional ethnic wear is deeply personal and often requires consultative selling
Sheetal Batra implemented Spur's WhatsApp abandoned checkout flow with a game-changing twist: every recovery message offered direct access to heritage styling experts.
Message 1 (After 1 hour): Gentle reminder with abandoned product images and cart recovery option.
Message 2 (After 1 day) - The Game Changer: "Hello [Name], we noticed you have [Product] but didn't check out. Have questions or queries? Speak to a stylist now & even customize the piece by replying to this message."
The killer feature: A "Speak To A Stylist" button that instantly connects customers to heritage fashion experts.
Action Block: When customers click the stylist button, a ticket gets automatically assigned to the team for immediate personal consultation.
This isn't cart recovery - it's heritage consultation. Instead of pushing for immediate purchase, Sheetal Batra removes purchase barriers by offering expert guidance on:
- Cultural Appropriateness: Which embroidery style suits specific occasions
- Heritage Value: Stories behind traditional crafts and artisan communities
- Styling Guidance: How to wear and accessorize traditional pieces
- Customization Options: Bespoke modifications for perfect fit
- Care Instructions: Preserving heirloom pieces for future generations
Revenue Recovery: Nearly ₹5 lakh in heritage sales that would have been lost forever.
Cultural Connection: Customers received education about traditional crafts and their significance.
Relationship Building: One-time cart recovery became the foundation for ongoing customer relationships.
Premium Experience: Consultation approach reinforced the luxury positioning of heritage pieces.
Consultation Beats Pressure: Offering expert help removes purchase barriers more effectively than urgency tactics.
Heritage Needs Storytelling: Traditional luxury requires education about craftsmanship and cultural significance.
WhatsApp Enables Intimacy: Personal conversations about cultural pieces work better than generic email blasts.
Premium Positioning Pays: The 17.6% conversion rate proves luxury customers respond to consultative selling.
A Word From Our Founder, Rohan Rajpal:
"Sheetal Batra proves abandoned checkout isn't a lost sale - it's a warm lead seeking guidance. When you treat cart abandonment as consultation opportunity rather than sales pressure, magic happens. 17.6% conversion shows what's possible."
Sheetal Batra's results prove that abandoned checkout recovery via WhatsApp consultation isn't just effective - it's essential for luxury brands.
Every abandoned cart is a customer seeking guidance. Don't let another ₹5 lakh in sales slip away.
Create your Spur Account today and turn abandoned carts into lasting customer relationships.