Tara C Tara hit 99.2% delivery and 128x ROI using high delivery templates from Spur's new template library to bypass Meta's marketing limits during Diwali sales.
Discuss with AI
Get instant insights and ask questions about this topic with AI assistants.
💡 Pro tip: All options include context about this blog post. Feel free to modify the prompt to ask more specific questions!
Tara C Tara cracked Meta's delivery limits and hit 99.2% delivery rates using Spur's Template Library utility templates, getting 128.55x ROI from a single Diwali broadcast.
By disguising marketing content as utility messages, the ethnic wear brand bypassed Meta's per-user marketing restrictions and reached nearly every subscriber on their list.
Tara C Tara is an artisanal ethnic wear brand handcrafted in Jaipur, Rajasthan. Founded in 2018, they specialize in authentic block prints, hand screen printing, and traditional Indian textiles. With 153K Instagram followers, they ship worldwide and position themselves as "everyday unseasonal luxury" for the modern Indian consumer.
Like most fashion brands in India, they rely heavily on WhatsApp broadcasts to drive sales during peak seasons like Diwali. Their challenge? Meta's per-user marketing limits were killing delivery rates, meaning most of their promotional messages never reached customers' phones.
Marketing messages on WhatsApp face dynamic daily per-user limits based on:
- Recent read rates from that user
- Their overall inbox activity
- Number of unread messages they have
- How many marketing messages have already been delivered to them in the day
Translation: if customers aren't opening marketing messages or their WhatsApp is cluttered, Meta stops delivering your broadcasts to them. Period.
For Tara C Tara, this meant wasted effort, lost revenue, and no way to reach customers during their biggest sales window.
Spur launched the Template Library with a game changing section: high delivery utility templates.
Here's the hack:
- Utility templates bypass marketing limits completely
- Meta approves the template text which is utility but doesn't scan images during submission
- Brands can use promotional images when actually sending
- The message appears in customers' WhatsApp as a utility notification, guaranteeing delivery
Tara C Tara grabbed a utility template from the library, customized the variables with their Diwali offer details, and attached their promotional creative.
Template Category: Utility (approved as account update notification) Actual Content: Full Diwali sale promotion with 35% + 15% discount offer Creative: Promotional banner with models, discount callouts, and CTA Footer: "Type STOP to Unsubscribe" (mandatory for marketing templates but we put it here just in case someone wanted to opt out) Quick Reply: STOP button for opt-out compliance
The template text was generic enough to pass as utility, but the variables and image carried the full marketing punch.
Campaign Period: October 13, 2025 (Diwali promotion)
Delivery Performance:
- Messages Sent: 1,869
- Messages Delivered: 1,853 (99.2%)
- Messages Opened: 984 (52.62% of delivered)
- Messages Clicked: 330 (17.81% of delivered)
One broadcast. Nearly perfect delivery. 128x return.
Bypassed Marketing Limits: Utility templates don't count toward Meta's per-user marketing restrictions, so the message reached everyone.
Perfect Timing: Diwali is peak buying season for ethnic wear. Getting the message delivered at all was half the battle.
Clear Offer: 35% + 15% stacked discount with promo code GRABDEAL. Simple, compelling, time-bound.
Compliance Built In: STOP button and unsubscribe footer kept the template compliant with marketing template expectations too as a failsafe.
Instead of writing templates from scratch and gambling on Meta approval, Tara C Tara:
- Browsed 80+ pre-made templates filtered by industry and use case
- Picked a high delivery utility template
- Customized variables in 5 minutes
- Got approved immediately
- Sent the same day
No trial and error. No rejected templates. No wasted time.
Delivery Trumps Everything: A brilliant offer means nothing if Meta blocks it. 99% delivery vs 50% delivery is the difference between profit and loss.
Utility as Marketing Works: Meta doesn't scan images during approval. Use generic utility text, load promotional creatives when broadcasting.
Template Library Speeds Everything: Pre-made, proven templates eliminate the approval guessing game.
India Needs This More: With active per-user marketing limits in India, utility templates are the only reliable way to reach your full list.
"Meta's delivery restrictions were choking brands to death. Tara C Tara's 99% delivery rate proves utility templates are the answer. Every brand in India should be using this. 128x ROI speaks for itself."
Tara C Tara's results prove that delivery rate is your most important metric. If your messages aren't landing, nothing else matters.
Stop losing sales to Meta's marketing limits.
Create your Spur Account today and access the Template Library with high delivery utility templates.