2026 Head-to-head · last refreshed May 20

Spur vs Trengo: the D2C-focused alternative without the 10-seat bundle.

Trengo is a credible omnichannel inbox with email and voice. Spur is the Trengo alternative for D2C and Shopify teams who live on WhatsApp, Instagram and Messenger — and don't want to pay for ten seats on day one. Cheapest plans: $31/mo vs Trengo's €299/mo annual.

Install on Shopify Start the 7-day trial

No credit card. Live on WhatsApp, Instagram, Facebook and web chat in a few hours.

Shopify App Store
5.0/ 108
Brands using Spur
550+
Countries
25+
Official
Tech Partner

Same 3-person Shopify team

Live pricing
Entry plan · billed annually
$31/mo

AI Start · 2 seats · 2,000 AI credits

€299/mo

Boost · 10-seat bundle · 500 conv/mo

Seats you pay for on day one
2 (then +$15 each)
10

10-seat bundle, used or not

Conversation meter
None — plan + WhatsApp wallet
+€15–18 per 100 over

500/mo, 7-day window

AI billing
Flat credits · $12 / 1,000
€0.25–0.30 / AI conv

Second meter, autopilot from #1

Sources: Spur Pricing · Trengo Pricing · Trengo AI pricing (May 20, 2026). Detailed math in Pricing section.

Built for the channels your customers actually use.
WhatsApp Business APIInstagram DM & CommentsMessengerWeb live chatShopify-native

If you only read three things

Three reasons D2C teams off-board from Trengo to Spur.

Cheaper entry, simpler billing math, built for the commerce playbooks Trengo treats as side channels. The rest of this page is the receipts.

01 · The math

~10×

Trengo entry vs Spur entry on annual billing

Spur AI Start is $31/mo annual. Trengo Boost is €299/mo annual with a 10-seat bundle. For a 3-person Shopify team that's roughly €99.67 per active person per month before VAT, overage, AI or carrier fees.

See the worked example

02 · Forecastable billing

One bill.

Trengo runs three: plan + conversations + AI

Trengo defines a "conversation" inside a 7-day window — the same customer messaging across 3 weeks counts as 3 conversations. AI is a second meter (€0.25–0.30 per AI conv above the included allowance, autopilot from conversation #1). Spur is plan + WhatsApp wallet, full stop.

Trengo's conversation definition

03 · The right job

5.0★

/ 108 reviews — Trengo's center of gravity is omnichannel service — ours is commerce conversations.

Cart recovery on WhatsApp, comment-to-DM on Instagram, broadcasts and drips, Click-to-WhatsApp ads with Meta conversion-signal feedback, WhatsApp Commerce and Flows — core product surfaces, not add-ons gated to higher tiers.

Spur on Shopify

What you actually get

One inbox. Four channels. One AI brain trained on your store.

The same AI agent handles WhatsApp, Instagram, Facebook Messenger and web chat — with custom actions that hit your backend for order lookups, refunds, discounts and meeting bookings. Humans take over the moment something gets interesting. No email or voice channels — that's Trengo's lane, not ours.

Avg AI resolution
~70%of common queries
Languages
95+
Spur · Shared Inbox AI handling 12 · Human 3 · Resolved 47
  • Aanya R. 12:41

    Bot:Found it! Order #1234 · arrives Wed · ETA 2 days.

    AI handled
  • @hofmann.studio 12:38

    "Loving the linen blazer — does it ship to Berlin?"

    Comment → DM
  • Marcus T. · returning buyer 12:32

    "Want to swap two items in my last order before it ships."

    Handoff to Riya
  • Sofia M. 12:24

    Bot:Applied your loyalty discount — total updated to €52.40.

    AI handled
Broadcast queued · 2,000 contactsCart recovery flow activeClick-to-WA ads syncing to Meta

Illustrative — names, handles and order numbers are made up for this mock.

Is this for you?

Not every team should switch. Here's an honest 30-second filter.

Trengo is a credible Netherlands-based omnichannel platform with 3,000+ customers, $36M Series A backing, email and voice as native channels, and real depth in hospitality and travel. Spur is built for a different team — the D2C brand whose revenue lives on WhatsApp and Instagram, not email and phone.

Pick Trengo if

  • Email is your primary support channel and you want voice/calling in the same inbox — including the new AI Voice agent.
  • You run hospitality, travel, leisure or attractions — Trengo shipped Roller, Viator, GetYourGuide, Vrbo and 20+ other OTA integrations in 2025.
  • You genuinely staff 10–20 active agents from day one and the bundled seat math works in your favour.
  • You need mature multi-step service routing with smart assignment, round-robin and on-demand agent journeys (AI Journeys, currently beta).
  • EU procurement requires a longer operating history and an EU-headquartered counterparty (Trengo is Utrecht, founded 2017, Insight + Peak backed).
  • You've already built custom Trengo integrations and the switching cost outweighs the savings.
Most D2C searchers land here

Pick Spur if

  • You're a D2C or Shopify brand and your revenue lives on WhatsApp, Instagram, Facebook Messenger and web chat — not email and voice.
  • You're a 1–10 person team and a 10-seat bundle on day one is friction, not a feature.
  • You want broadcasts, drips, cart recovery, comment-to-DM, Click-to-WhatsApp ads and Meta conversion-signal feedback as core product surfaces, not add-ons.
  • You want predictable pricing — no 7-day conversation window, no per-AI-conversation surcharge, no auto-top-up wallet cascade to manage.
  • Your KB lives in YouTube product walkthroughs and a messy Q&A doc — and you want the AI to ingest it directly.
  • You're wiring Claude or Cursor agents into your customer comms stack and want native MCP tool access — not just a REST API.
Install on ShopifySee pricing

The math, in full

If "Pick Spur" described you — here's exactly what you'd pay.

Both prices below are pulled live from the public pricing pages on May 20, 2026. No "starting from" lines, no "talk to sales" math, no surprises in month seven. Older third-party pages still citing Trengo at €29 or €99 are stale — Trengo moved to usage-based pricing in 2024.

Trengo · annual

  • Boost

    10 users bundled · 6,000 conv/yr (500/mo) · 50 AI suggested-reply conv/mo included.

    €299/mo

  • Pro

    20 users · 18,000 conv/yr (1,500/mo) · 100 AI conv/mo · custom channels, ecommerce triggers.

    €499/mo

  • Enterprise

    Custom users · custom conversation block · dedicated CSM · phone support.

    Talk to sales

  • Monthly billing

    Boost €349/mo · Pro €599/mo (no yearly discount).

    +17%

Meters & surcharges

  • Extra conversations€15–18 / 100
  • AI conversations (over)€0.25–0.30 each
  • Autopilot AIFrom conv #1
  • Overage protection+10% if unmanaged
  • Auto-top-up walletUp to €9.5k/invoice

A "conversation" is restricted to a 7-day window — the same customer messaging across 3 weeks counts as 3 separate conversations. Monthly unused quota does not carry over.

View pricing

Spur · website annual

−20% vs monthly

  • AI Acquire

    1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.

    $12/mo

  • AI Startvs Trengo Boost

    + Shopify + WhatsApp + Click-to-WhatsApp · 25 flows · 2,000 credits · 2 seats.

    $31/mo

  • AI Accelerate

    2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.

    $127/mo

  • AI Max

    3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.

    $399/mo

Predictable add-ons

  • Extra AI agent+ $7/mo
  • Extra live chat channel+ $7/mo
  • Extra user+ $15/mo
  • Extra WhatsApp channel+ $29/mo
  • 1,000 AI credits+ $12

AI billed as flat credits — no separate per-AI-conversation surcharge, no autopilot meter starting at conversation #1, no auto-top-up wallet cascade.

View pricing
Worked example

A 3-person D2C team running one broadcast a month, priced both ways.

3-person Shopify team · 2,000 WhatsApp marketing broadcast/mo · India contacts

Trengo path · Boost annual

~$324/mo + meters

  • Boost base =€299/mo (~$324)
  • 10 seats bundled, 3 used
  • + conversation overage if >500/mo
  • + AI surcharge above 50 AI conv/mo
  • + WhatsApp wallet (same Meta rates)
  • + auto-top-up triggers under threshold

Spur path · AI Start

~$52/mo all-in

  • AI Start annual =$31/mo
  • 2 seats included · +$15 for the 3rd
  • WhatsApp wallet =~$20.80
  • (2,000 × ₹0.8631 ≈ ₹1,726.20)
  • No conversation meter
  • No AI surcharge above plan credits

Both vendors pass WhatsApp Meta fees through identically — service messages stay free inside the 24-hour window, Click-to-WhatsApp gets the 72-hour free entry point. India signal as of Jan 2026 is ~₹0.8631 per delivered marketing message. The gap is the subscription shape, not the Meta floor.

~$3,260/yr saved

Roughly 16% of Trengo Boost's annual base, for the same WhatsApp + IG + FB + web chat surface — before any conversation overage, AI surcharge or auto-top-up event.

Spur %
~16%
India entry
₹999
Setup
Hours
Install on Shopify See full pricing

Disclaimers: Trengo path assumes Boost annual converted at ~1 USD = 0.92 EUR (May 2026). Conversation, AI and auto-top-up meters can move the actual bill materially in either direction — that's the point we're making. Spur AI Start at 3 active users includes the third seat as a $15/mo add-on. Both prices exclude WhatsApp Meta pass-through, which is identical on either platform. For 20+ agent ops with email/voice needs and bundled seat usage, Trengo Pro's per-seat math can win — run your own numbers.

Why the gap exists

That gap is not an accident. It comes from six things buyers say out loud.

These themes show up across G2, Trustpilot, Capterra and Reddit threads about Trengo — and in conversations with founders considering us. We cite every one. Click any source to verify it yourself.

1

The 2024 pricing reset stung.

Trengo's help center confirms the move from user-based to usage-based pricing in 2024. A Dutch Trustpilot reviewer titled their review "280% price increase" — €79 to €223 for the same functions. Peter from the UK cites €66 to €244 and calls the product "clunky."

Trustpilot Trengo
2

"Conversation" has a 7-day window.

A "conversation" starts on outbound send or inbound reply, restricted to a 7-day window. Same customer messaging across 3 weeks counts as 3 separate conversations. Monthly unused quota does not carry over.

Trengo conversation definition
3

AI is a second meter.

Boost includes 50 suggested-reply AI conv/mo; Pro includes 100. Beyond that, AI is €0.25/conv annual or €0.30/conv monthly. Autopilot is charged from conversation #1 — no inclusion.

Trengo AI pricing
4

Auto-top-up wallet cascade.

WhatsApp/Meta and AI surcharges pull from a prepaid balance. If insufficient, auto-top-up triggers the over-used amount plus estimated extra (capped at €500 extra), can generate invoices up to €9.5k each, and balance is non-refundable by default.

Trengo balance docs
5

Cancellation friction.

Trengo's terms specify that 12-month-or-longer fixed-term contracts auto-renew unless cancelled at least 60 days before renewal. Mid-term termination isn't possible. Jeffrey D. on Capterra titled his review "Higher price for fewer features" and said he switched to Helpwise.

Trengo terms of service
6

D2C marketing lives in the side channels.

Trengo's 2025 roadmap leaned heavily into hospitality, travel and leisure — Roller, Viator, GetYourGuide, Vrbo, 22 new OTA integrations. Spur's center of gravity is the opposite: Click-to-WhatsApp ads, Click-to-IG Direct Ads, Comment-to-DM, cart recovery, broadcasts.

Trengo 2025 recapSpur Instagram playbook

Capability map · zoom in

Zoomed in: capability by capability, grouped the way buyers actually shop.

Green checks where the platform genuinely owns the capability. Amber when it technically supports it but the depth is shallow. Grey dash when it's not there. Sources: live product pages, public pricing, Trengo's own help center.

Scan signal

14

Spur-only clear edges

2

Shared clear capabilities

24 rows total. Use the chips first, then read the evidence where the answer is partial or unclear.

Clear Partial or dependent Not clearly offered

Messaging & commerce — where Spur is built

7 edges

1 shared clear capabilities across 8 checks.

WhatsApp Business API

Spur

Clear Native + commerce flows

Trengo

Clear Native channel

WhatsApp broadcasts & drips

Spur

Clear Core · DeliveryBoost included

Trengo

Partial Add-on from Boost

WhatsApp cart recovery

Spur

Clear Native Shopify/Woo sync

Trengo

Partial Ecom triggers · Pro+ only

Click-to-WhatsApp / Click-to-IG ads

Spur

Clear Conversion signal to Meta

Trengo

Not clear Not main positioning

Instagram comment-to-DM

Spur

Clear Core differentiator

Trengo

Partial Channel supported · shallow

Story reactions / mentions auto-DM

Spur

Clear Creator workflows

Trengo

Not clear Not native

Facebook Messenger automation

Spur

Clear Commerce-channel-first

Trengo

Partial Service-channel-first

Shopify integration

Spur

Clear 1-click App Store · 5.0★ · 108

Trengo

Partial Dev-app setup · multi-scope

AI agents & knowledge — close, but different shapes

2 edges

1 shared clear capabilities across 4 checks.

AI agent for chat

Spur

Clear KB-trained · deploys to 4 channels

Trengo

Clear HelpMate · autopilot · scenarios

Knowledge sources for AI

Spur

Clear Sites · PDFs · YouTube

Trengo

Partial Snippets · websites · PDF/TXT/CSV

AI journey / service routing

Spur

Partial Visual flows · Custom AI Actions

Trengo

Clear AI Journeys (beta) · round-robin

AI billing shape

Spur

Clear Flat credits · $12/1,000

Trengo

Partial €0.25–0.30 / AI conv overage

Support ops & omnichannel — where Trengo's depth shows

1 edges

0 shared clear capabilities across 7 checks.

Email channel

Spur

Not clear Not offered

Trengo

Clear Native, first-class

Voice / calling

Spur

Not clear Not offered

Trengo

Clear Native + AI Voice agent

SMS & Telegram

Spur

Not clear Not offered

Trengo

Clear Both supported

Hospitality / OTA integrations

Spur

Not clear Not focused here

Trengo

Clear Roller · Viator · GYG · Vrbo

EU-headquartered counterparty

Spur

Partial India entity · AWS Frankfurt

Trengo

Clear Utrecht, NL · Insight + Peak

Phone support from vendor

Spur

Not clear Not offered on any plan

Trengo

Clear Above Boost · dedicated CSM Ent

MCP / AI-agent extensibility

Spur

Clear Native MCP · templates · broadcasts

Trengo

Partial REST API + webhooks

Pricing, trial & terms — where the gap shows up in your bank account

4 edges

0 shared clear capabilities across 5 checks.

Entry plan · annual billing

Spur

Clear $31/mo (AI Start, 2 seats)

Trengo

Partial €299/mo (Boost, 10-seat bundle)

Per-seat economics at 20+ agents

Spur

Partial AI Max + $15/extra user

Trengo

Clear Pro €499 · 20 seats bundled

Conversation meter

Spur

Clear None

Trengo

Not clear 500–1,500/mo · 7-day window

Auto-renewal & cancellation

Spur

Clear Cancel anytime per terms

Trengo

Not clear Auto-renew · 60-day notice

Free trial

Spur

Clear 7 days · no credit card

Trengo

Partial Paid pilots / sales-led

Owns it · Supports it, shallow depth · Not offered

Honest take · summarised

Same matrix in plain English — read both sides before you decide.

If two or more items on the Trengo side describe your team, buy Trengo — don't waste a sales cycle. If two or more items on the Spur side fit, install on Shopify or start the trial. We mean it.

Where Trengo wins

  1. 01

    Email and voice as first-class channels

    Email, voice/calling and SMS as native channels alongside WhatsApp and social — plus a new AI Voice agent that answers inbound calls without IVR. If voice is core, this is decided.

  2. 02

    Hospitality, travel and leisure depth

    2025 product roadmap shipped Roller, Viator, GetYourGuide, Vrbo, Belvilla, Holidu, dedicated Boards for hospitality workflows, and a 24/7 web widget toggle. We haven't built for that vertical and won't pretend otherwise.

  3. 03

    AI Journeys for service routing

    A genuinely interesting no-code journey builder with smart routing, round-robin assignment, 70+ language support and on-demand agent journeys. Currently labeled beta. Better service-process orchestration than us — we're built for revenue journeys.

  4. 04

    European operating history and brand

    Founded Utrecht 2017, $36M Series A from Insight Partners and Peak, 100+ employees, 3,000+ customers, 100m+ conversations/year. For EU procurement teams wanting a longer track record, this matters.

  5. 05

    Public review surface

    4.3/5 on G2 across 246 reviews, 4.2/5 on Trustpilot across 213, 4.1/5 on Capterra across 26. Larger, broader audit trail than ours (concentrated on the Shopify App Store at 5.0/108).

  6. 06

    Per-seat economics at 20+ agents

    Pro at €499/mo annual bundles 20 users. If you really run a 25-person comms operation across email/WhatsApp/voice/social with 18,000+ conversations/yr, the bundle math can beat stacking Spur AI Max + per-seat add-ons. Run your own numbers.

  7. 07

    Named onboarding support reps

    A recurring positive theme on G2 and Trustpilot is named reps — Charlotte, Lawrence, Felipe, Cesar, Adrià, Nicky — getting credit for tailored implementation help. When Trengo support clicks, it feels personal.

Where Spur wins

  1. 01

    Pricing you can forecast

    Entry at $31/mo vs €299/mo annual. No 7-day conversation window, no per-AI-conversation surcharge, no autopilot meter starting at conversation #1, no auto-top-up wallet cascade up to €9.5k/invoice. Plan + WhatsApp wallet, full stop.

  2. 02

    WhatsApp as a revenue channel, not just a queue

    Broadcasts, drip campaigns, abandoned-cart recovery, order updates, Click-to-WhatsApp Ads with Meta conversion-signal feedback, WhatsApp Commerce + Flows, DeliveryBoost, Blue Tick application. Core surfaces — not Pro-plan-gated triggers.

  3. 03

    Instagram and Facebook automation depth

    Comment-to-DM, story reactions, story mentions auto-DM, Click-to-IG Direct Ads with DM qualification flows and lead-quality signal feedback to Meta. The Instagram playbook is our product center of gravity — for Trengo it's a supported channel.

  4. 04

    Shopify-native, not Shopify-adjacent

    1-click public Shopify App Store install vs Trengo's "we know it's a long one" dev-app setup with multiple admin API scopes. Cart recovery, post-purchase DMs and customer segments by order history come out of the box.

  5. 05

    AI ingests your real, messy KB

    Websites, help docs, PDFs, YouTube videos and transcripts, custom Q&A. Multi-channel deployment from one trained agent — web + WhatsApp + IG + FB Messenger. Trengo handles snippets, websites and PDF/TXT/CSV.

  6. 06

    India and SMB price accessibility

    Click-to-IG Direct Ads plan starts at ₹999/mo for the IG-DM-ads use case. Broader plans accessible in USD with INR-published wallet rates. For Indian D2C brands the entry math is ~₹2,600/mo vs ~₹27,000/mo — a 10x difference.

  7. 07

    MCP surface for AI-native ops

    Native MCP server exposing template lifecycle, outbound messaging, conversation history, contact ops, CSV imports, Spur/Shopify segments and broadcast lifecycle — for Claude, Cursor and internal agents. Trengo offers REST + webhooks; no public MCP today.

Six head-to-head verdicts

Still on the fence? Pick by the job you actually have.

Six common buying decisions, each with a one-paragraph verdict. Skim the headers — the labels tell you which way each one points.

Shopify-native commerce

Winner: Spur

Both have a Shopify integration. Trengo's setup involves creating a Shopify dev app, configuring multiple admin API read scopes and installing inside Trengo. Spur is a 1-click public App Store install with cart recovery, order updates and post-purchase DMs templated.

WhatsApp marketing

Winner: Spur

Trengo has WhatsApp as a channel and supports broadcasts as an add-on from Boost. Spur treats WhatsApp broadcasts, drips, cart recovery, Click-to-WhatsApp and WhatsApp Commerce as core product surfaces, not Pro-plan-gated triggers.

BroadcastsDripsCart recoveryClick-to-WACommerce flowsBlue Tick service

Instagram ad funnels

Winner: Spur

Trengo supports Instagram and Facebook Messenger as channels. Spur is built around the loop — Comment-to-DM, story reactions, Click-to-IG Direct Ads with lead-quality signals back to Meta for campaign optimization.

See Instagram playbook

Email-heavy support

Winner: Trengo

If most of your support volume is email — gmail sync, internal comments, assignment workflows, label-driven routing — Trengo's inbox is genuinely good at that. Spur doesn't do native email. Picking us for email-heavy support would be a bad call.

Voice & AI Voice agent

Winner: Trengo

Spur has no voice channel. Trengo ships native voice plus an AI Voice agent for inbound calls without IVR (2025/26 launch). If inbound phone is core to your customer experience, Trengo wins by default.

Hospitality / travel

Winner: Trengo

Hotel chains, tour operators, attractions, multi-property hospitality. Trengo's 2025 roadmap shipped 22 new OTA integrations including Viator, GetYourGuide, Vrbo, HomeAway, Belvilla and Holidu, plus a Roller integration. We don't compete in this vertical.

What real customers are saying

Don't take our word for it. Read theirs.

Pulled directly from G2, Capterra, Trustpilot, Reddit and the Shopify App Store. Nothing is invented — every excerpt links back to the public source. Trengo has a much larger review surface than us, so we're showing the polarized signal you'll find there too.

Trengo — review signal

“280% price increase. We went from €79 to €223 for the same functions.”
Dutch reviewer · Trustpilot · Trengo
“Higher price for fewer features. Pricing increased while critical features were phased out. I decided to switch to Helpwise — felt held hostage because exporting data required a complicated API process.”
Jeffrey D. · Managing Director · Capterra · Trengo
“Once Trengo's AI is set up properly, it can remove 90% of your workload in customer service.”
Yannick K. · G2 · Trengo

The Trustpilot split for Trengo runs polarized — 61% 5-star, 34% 1-star. Positive reviewers regularly name specific reps (Charlotte, Lawrence, Felipe, Cesar) for tailored implementation help. The pattern is inconsistency, not failure.

Spur — review signal

Featured case study · Libas

IG Live viewers
1,000+
Orders closed
64
Revenue
₹78,000
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”

Parul Chanana · Sr. Marketing Manager · Libas · Spur case study

“Abandoned cart flows were running within hours and the team helped us map our WhatsApp and Instagram strategy during onboarding.”
Shopify reviewer · Shopify App Store
“Quick support, easy implementation, WhatsApp/Instagram automation, comment-to-DM, responsive bug fixes — all in one tool.”
G2 reviewer · 12 reviews, all 5★ · Spurtastic Tech · Spur

Honest disclosure. Trengo has a much larger third-party review surface than us — 246 G2 reviews to our 12, 213 Trustpilot reviews to our 2. Our deepest public proof sits on the Shopify App Store at 5.0/108. We're newer and smaller. We'd rather show you that than hide it.

Migration · honest version

If you've decided to switch, here's what actually has to happen.

Most "alternative" pages skip the migration math. We're not going to. Budget 4–6 weeks for a clean cutover with a 1–3 person team. Don't sign the new vendor before reading your existing vendor's termination clauses — Trengo's auto-renewal needs 60 days' notice on 12-month-plus contracts.

A common low-risk path

  • Run in parallel for 1–2 weeks. Route 10–20% of WhatsApp traffic through Spur.
  • Scale to 50% on Spur. Test broadcasts, cart recovery and Meta ad capture on real campaigns.
  • Cut over at full volume only if metrics hold. Cancel Trengo with the 60-day window in mind.
  1. 01

    Release your WhatsApp number

    Meta supports BSP-to-BSP migration. Trengo releases the number; we re-add it under Spur. Budget ~7–14 business days.

  2. 02

    Re-submit WhatsApp templates

    Approved templates don't transfer between BSPs. If they were approved at Trengo, they'll typically clear again at Spur within 1–3 days.

  3. 03

    Export contacts and segments

    CSV via Trengo's API or export tooling. Import to Spur via CSV or programmatically through the Spur MCP. Recreate segments in Spur's segment builder.

  4. 04

    Rebuild AI Journeys and flowbots

    Trengo's flows don't export to a portable format. You'll rebuild in Spur's visual workflow builder — and likely simplify the flows that weren't firing anyway.

  5. 05

    Re-ingest your KB into Spur's AI agent

    Point at your website. Upload PDFs and help docs. Share YouTube product walkthroughs. Add custom Q&A. 5–15 min basic; half a day for a tuned agent.

  6. 06

    Install on Shopify + turn on flows

    1-click public App Store install. Cart recovery, order updates and abandoned-checkout flows are templated. Customize per brand voice.

  7. 07

    Re-point Meta ad campaigns & cancel Trengo on the renewal date

    Re-point Click-to-WhatsApp / Click-to-IG destination flows to Spur funnels. Reconnect conversion-signal feedback. Plan the cutover around your Trengo renewal date — auto-renew applies unless cancelled 60 days before. If you miss the window you may owe through the next period regardless.

Diligence checklist

Ask these in writing — before you sign either contract.

We've seen teams buy the wrong tool and stay locked in. Asking these up front saves the messy email thread in month seven.

For Trengo

  1. 1.Which exact plan SKU is on the quote — Boost, Pro, Enterprise? Annual or monthly billing?
  2. 2.What's our included conversation allowance, monthly vs yearly, and what's the overage rate per 100?
  3. 3.Is autopilot AI billed from conversation #1 or is there an included allowance? What triggers the 10% unmanaged-overage fee?
  4. 4.What's our balance auto-top-up threshold and ceiling? Can it be capped or disabled?
  5. 5.Renewal date, term, exact notice window, and process for cancellation? Mid-term termination policy?
  6. 6.If we cancel, what's the data retention window and the export path? CSV via API or self-service export?
  7. 7.Which subprocessors handle our customer data — including the AI model vendors behind HelpMate, AI Journeys and AI Voice?
  8. 8.How many WhatsApp numbers and Meta business accounts are included? What's the wallet rate per country and category for our regions?

For Spur

  1. 1.Are we buying on the website plan or Shopify App Store plan? Flow/segment/credit caps differ.
  2. 2.In-app WhatsApp wallet rate for our country and category, in INR and the local currency?
  3. 3.Where does our data sit? AWS Frankfurt + WhatsApp data localization Europe, but also Google CDN/NLP & Cloudflare — confirm what flows where.
  4. 4.What's the current security packet — SOC 2 / ISO 27001 controls, audit summary — and how do we receive it under NDA?
  5. 5.What happens to unused AI credits and the WhatsApp wallet balance if we cancel? (Get this in writing before topping up large balances — both Spur and Trengo are strict here.)
  6. 6.Trial terms — 7 days, no credit card required, full access to AI Acquire / AI Start features?
  7. 7.Subprocessor schedule — which AI model vendors process our customer data, and can we have them named in our DPA?
  8. 8.Contract counterparty — which legal entity will we sign with (Spur's is Spurtastic Technologies Private Limited), and what's the SCC schedule for international transfers?

Questions buyers ask

Common questions, handled in plain English.

If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours, often faster.

Talk to a human
Is Spur cheaper than Trengo?

For 1–10 person teams, yes — significantly. Spur AI Start is $31/mo billed annually vs Trengo Boost at €299/mo billed annually. For 20+ agent operations with email/voice needs and bundled seat usage, Trengo Pro at €499/mo (20 seats included) can be more cost-efficient on pure per-seat math. Run your own numbers including WhatsApp wallet costs, AI usage and any add-ons.

Does Trengo really start at €299/mo?

Yes — that's the current annual-billing price for Boost on trengo.com/prices as of May 2026. Monthly billing for the same plan is €349/mo. Older third-party pages citing Trengo at €29/account/month or €99/user/month are stale — Trengo moved from user-based to usage-based pricing in 2024.

What does Trengo's "conversation" actually mean?

Per Trengo's help center, a conversation starts when you send an outbound message or reply to an inbound one. It's restricted to a 7-day window — after that, the next message counts as a new conversation. A single customer messaging across 3 weeks counts as 3 separate conversations. Monthly customers lose unused quota; yearly customers can carry monthly unused quota forward within the annual cycle.

Does Trengo charge extra for AI?

Yes. Boost includes 50 suggested-reply AI conversations/mo or 600/yr; Pro includes 100/mo or 1,200/yr. Beyond those, AI is €0.30/conversation monthly or €0.25/conversation yearly. Autopilot mode is charged from the first conversation with no inclusion. AI charges deduct from your prepaid balance, with auto-top-up triggering if balance is insufficient.

Can I keep my WhatsApp number when moving from Trengo to Spur?

Yes. Meta supports BSP-to-BSP migration of WhatsApp phone numbers. The source BSP (Trengo) releases the number; we re-add it under Spur. Plan ~7–14 business days for the full migration including template re-approval. Approved templates do not transfer between BSPs — they'll need to be re-submitted through Spur for Meta approval, typically clearing within 1–3 days if they cleared at Trengo.

What if my support is mostly email or phone?

Stay with Trengo, or pick a dedicated email helpdesk like Help Scout. Spur's shared inbox is WhatsApp + Instagram + Facebook Messenger + website live chat. We don't do native email or voice. Picking us for email-heavy or voice-heavy support would be a bad decision and we'd talk you out of it on a sales call.

What if I'm a hospitality business — should I stay with Trengo?

Probably yes. Trengo's 2025 roadmap shipped 22 new OTA/booking/distribution integrations (Viator, GetYourGuide, Vrbo, HomeAway, Belvilla, Holidu), a Roller integration for attractions, dedicated Boards for hospitality workflows and a 24/7 web widget toggle. We don't compete in that vertical and you shouldn't switch to us for it.

Is Spur GDPR-compliant for EU customers?

We host core data on AWS Frankfurt and set WhatsApp Cloud API data localization to Europe at number setup. Our DPA also names Google US (CDN/NLP) and Cloudflare (CDN/edge/serverless edge) as subprocessors, so the data flow isn't pure-EU. Trengo's DPA names AWS Frankfurt, PlanetScale Frankfurt, Elasticsearch Frankfurt, OpenAI US, LangSmith EU and Google EU — also mixed. Request the current DPA, sub-processor schedule and AI-model-data retention terms during diligence. Email security@spurnow.com for our security packet under NDA.

How long does Spur take to set up?

For a Shopify store running WhatsApp + Instagram + Facebook + web chat: a few hours, with the AI Agent crawled from your website and help docs and live the same day. Our Shopify merchant reviews repeatedly mention going live within hours with the onboarding team's help. The full BSP-to-BSP WhatsApp migration from Trengo, including template re-approval, runs ~7–14 business days.

Bottom line · take it for a spin

Try it for a week. Pay nothing. Keep Trengo running if you want.

Install Spur on Shopify in a few hours. Crawl your store + help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. See whether it's the tool your team's been missing — without touching your existing Trengo seat count or 60-day notice window.

Install on Shopify Start the 7-day trial
No credit cardCancel anytimeRun alongside TrengoLive in hours
  • 3-person team saves ~$3,260/yr vs Trengo Boost annual
  • Live on WhatsApp + IG + FB + web chat in a few hours
  • 5.0★ on Shopify across 108 merchant reviews
  • Official Meta Tech Partner · 550+ brands · 25+ countries
  • GDPR + AWS Frankfurt hosting + WhatsApp data localization Europe
Official Meta Tech PartnerShopify App Partner
Sources cited on this page

Live pricing, help-center docs and review data from Trengo, Spur, Shopify App Store, G2, Capterra, Trustpilot and Reddit. Last refreshed May 20, 2026.

Pricing and feature data last refreshed May 20, 2026.