Boost RoAS with better Ad Targeting: Instagram Conversions API

Divyansh Balchandani

Last Updated: 22 July 2025

Ever felt like your Instagram ads are a shot in the dark? You pick an audience, set your budget, and then just… hope for the best? We've all been there. You're waiting for those leads to roll in, but sometimes it feels like you're just throwing money at random impressions.

But what if your ads could learn what a truly valuable lead looks like? What if they could automatically find more people just like your most engaged customers?

Get ready to ditch the guesswork because Spur's new conversion API integration is here to revolutionize your Instagram Click to DM Ads! This isn't just another ad tool; it's smart, strategic, and is made possible by Spur’s official Meta Tech Partnership.

We're talking about a game-changer that transforms how you connect with potential customers. Here’s the secret sauce:

• Direct to DMs: A user clicks your "Message Us" ad on Instagram and starts a conversation in your DMs. Spur's AI automation immediately engages them, answers questions, and guides them through a conversational flow.
• Smart Lead Qualification: You determine what a "lead" is – whether it's collecting a phone number, an email, or an answer to a key screening question. You define exactly what a "lead" means for your business.
• 🚨 Teaching the Algorithm ✅: This is where the real intelligence kicks in! When Spur successfully captures a lead that perfectly matches your criteria, we send a precise signal back to reinforce the platform's algorithm with the Conversions API. We're essentially teaching it what a good lead looks like for you!
• Automated Precision Targeting: Instead of broad strokes and hoping for the best, Spur’s signal tells Meta "Hey, this person responded positively and became a lead. Find more people just like them!". This means your ads are consistently shown to the right audience – people who are genuinely interested and ready to convert.
• Repeat Until Perfect: This entire process is repeated every time a new lead (which, again, you define) comes in. Meta’s algorithm gets more and more data about who you want to actually target, and the ad is shown to more and more relevant audiences.

This precise targeting and automated qualification directly translates into tangible business benefits:

• Skyrocket Your ROAS (Return on Ad Spend): By focusing your ad spend on highly relevant individuals, you'll see a massive improvement in the number of qualified leads you generate for the same investment.
• Slash Manual Work: Say goodbye to endless ad configuration tweaks! Spur automates the optimization process, freeing up your team to focus on nurturing those high-quality leads
• Eradicate Low-Quality Leads: Instead of optimizing for anyone who will send a message, Meta’s algorithm will now hunt for users who share the characteristics of your proven leads. This means a higher concentration of valuable prospects in your DMs.
• Leverage Trusted Partnership: Our tools are built directly on top of official APIs as Spur is an official Meta Tech partner, ensuring seamless integration, reliability, and the most effective campaigns possible.

The power of this integration is not just theoretical. Brands like the real-estate service House Hunt are already using this workflow to train the Meta algorithm and target truly relevant people.

Their Spur automation filters incoming leads based on the following strict criteria:

• Must be looking to Rent a Property (not buy or sell).
• Must be looking for property in South, East, or Central Bengaluru.
• Must have a minimum budget of ₹15,000.

Only when a user meets all three of these criteria does Spur's integration with the Conversions API send a signal to Meta's algorithm. The message is clear: "This is a perfect lead. Find more people exactly like this." This turns their ad spend into a highly efficient tool for finding qualified tenants in their specific target market.

Be on the lookout for full case studies on this topic as we partner with more brands and gather more data and insights.

While we’re starting with just the Lead Capture event, in the coming weeks and months, expect to see more events such as Purchase, Add to Cart, Initiate Checkout, Rating Received, etc to further train Meta’s ads algorithm based on how people are actually engaging with your products and platform.

Get a head start - stop hoping for the best and start telling your ad platform what you want. With Spur's integrations with Instagram Click-to-DM Ads, you can finally align your ad spend with your business goals, turning Instagram into your most efficient and scalable lead generation channel (and more).

Ready to See Your ROAS Soar? Get Started with Spur today or Book a Demo.