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Instagram Comment-to-DM

Turn Comments Into Sales Conversations

Automatically reply to comments, send product links via DM, and track revenue from every Instagram post, reel, or ad.

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Trusted by 1000s of businesses worldwide

Unlock the Revenue Hidden in Comments

10x ROI on Comments
3 sec Auto Reply Time
100% Post Coverage
24/7 Always-On DMs

Why Brands Use Spur Link Products

Automate Instagram comment-to-DM flows that convert engagement into revenue.

Comment-to-DM Automation

Reply instantly to comments with a product link and private DM.

Keyword Targeting

Trigger DMs based on keywords, exclude phrases, and filter mentions.

Customized Replies

Personalize comment replies and DMs to match your brand voice.

Track Clicks and Revenue

Measure clicks, conversions, and revenue attributed to every post.

Works Across Formats

Enable automation for posts, reels, stories, and ads from one dashboard.

Safe Automation

Protect your account with rate limits, exclusions, and automated moderation.

Features That Convert Comments to Sales

Everything you need to automate Instagram comment-to-DM workflows.

Auto Reply + Private DM

Engage shoppers immediately by replying to comments and delivering product links in DMs.

  • Customizable comment reply text
  • Private DM with product details
  • Instant link sharing
  • Faster lead response time

Keyword + Exclusion Filters

Set triggers for specific keywords while excluding unwanted phrases or mentions.

  • Keyword and phrase matching
  • Exclude hashtags or mentions
  • Negative keyword filters
  • Per-post keyword rules

Post-Level Product Mapping

Map each post, reel, or ad to specific products and track conversions.

  • Product mapping per post
  • Different products for different creatives
  • Retarget top commenters
  • Analytics by post and product

Revenue Attribution Built In

See the full funnel from comment to DM to purchase and calculate ROI.

  • Track clicks and conversions
  • Revenue attribution per post
  • Export performance reports
  • Compare organic vs paid results

Built for Instagram Growth Teams

Turn engagement into revenue with smarter comment automation.

Instagram Native

Built for Instagram comments, stories, reels, and ads.

High-Intent Leads

Capture shoppers who already showed intent in the comments.

Performance Insights

Track ROI by post, keyword, or campaign.

Campaign Consistency

Keep brand voice and replies consistent across every post.

Set Up Comment-to-DM in Minutes

From post selection to revenue tracking, Spur makes setup simple.

1

Connect Instagram

Link your Instagram business account and grant permissions in Spur.

2

Choose Posts to Automate

Select posts, reels, stories, or ads you want to enable comment-to-DM automation for.

3

Set Keywords and Replies

Define keywords, exclusions, and the reply + DM message that goes out.

4

Map Products

Connect each post to product links and track clicks automatically.

5

Track Results

Monitor comments, DMs, clicks, and revenue in a single dashboard.

Frequently Asked Questions

Everything you need to know about Link Products.

Does it work on reels and stories?
Yes. Spur supports posts, reels, stories, and ads with the same automation workflow.
Can I set different products per post?
Absolutely. Each post or ad can be mapped to a unique product or collection.
How fast are comment replies?
Replies and DMs are sent within seconds of a comment, keeping engagement high.
Can I exclude keywords or mentions?
Yes. Add exclusions to prevent replies on irrelevant or risky comments.
Do you track revenue from comments?
Yes. Spur tracks clicks and purchases so you can attribute revenue per post.
Is my Instagram account safe?
Spur includes rate limits and guardrails to keep automation compliant and safe.

Convert Instagram Comments Into Sales

Automate comment replies, send product links, and track revenue — all from Spur.

Auto-replies and DMs in seconds
Keyword targeting with exclusions
Track clicks, conversions, and ROI
Works on posts, reels, stories, and ads