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Smart Audience Targeting

Smart Segments for Precision Marketing

Build dynamic audience segments using customer data, purchase behavior, and engagement history. Send the right message to the right people.

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Trusted by 1000s of businesses worldwide

Real Results With Spur Segments

30+ Filter Options
3x Higher Conversion
Real-time Sync Speed
Unlimited Segments

Why Spur Segments Will Transform Your Targeting

Four reasons why businesses choose Spur Segments over generic broadcast tools.

Shopping & Website Behavior

Track orders placed, cart additions, checkout starts, and product/collection views. Target customers based on actual shopping activity and purchase intent.

Shopify Data Filters

Use complete Shopify customer data - orders count, total spent, AOV, last order date, location, tags, and more. No other platform offers this depth.

Behavioral Targeting

Segment based on WhatsApp engagement - who opened, replied, or ignored your messages. Target active customers and re-engage dormant ones.

Custom Tags & Labels

Combine Shopify tags with Spur tags for ultimate flexibility. Create your own customer classifications and segment accordingly.

Auto-Sync Segments

Segments update in real-time as customer data changes. Set it once, and your targeting stays accurate forever without manual updates.

Exclusion Lists

Exclude specific segments to avoid message fatigue. Never send upgrade offers to enterprise customers or win-back campaigns to recent buyers.

The best WhatsApp marketing app so far found by me. Best customer support I could ever imagine! They are very responsive and SPUR team is open for any future improvements. They have the whole automation section with pre-made ready to deploy automations.

Renards Skutels
Renards Skutels
Founder at Multiple Brands

How to Build High-Converting Segments in Minutes

From defining criteria to launching targeted campaigns, our simple 5-step process gets you converting 3x better instantly.

1

Define Criteria

Start with your goal - are you targeting high-value customers, win-back campaigns, or first-time buyers? Choose the right base criteria for your segment.

1
2

Add Filters

Layer on filters from 30+ options: customer data, purchase behavior, location, tags, WhatsApp engagement. Combine multiple filters with AND/OR logic.

2
3

Preview Audience

See exactly who matches your criteria in real-time. Review audience size, sample contacts, and verify your segment is targeting the right people.

3
4

Save Segment

Name your segment and save it. The segment will auto-sync as customer data changes, always staying up-to-date without manual intervention.

4
5

Use in Broadcasts

Select your segment when creating broadcasts or automations. Send targeted messages that convert 3x better than generic blasts.

5

Features That Transform Targeting Precision

Everything you need to build perfect audience segments for every campaign.

Customer Info Filters

Filter by email, phone, name, country, city, zip code, orders count, money spent, average order value, last order date, customer created/updated dates.

  • Contact information (email, phone, name)
  • Location data (country, city, zip)
  • Purchase metrics (orders, revenue, AOV)
  • Temporal filters (dates, timestamps)

Message Activity Filters

Segment by WhatsApp message engagement - sent, delivered, read, or replied. Filter by specific automation flow or broadcast campaign.

  • WhatsApp message status tracking
  • Filter by automation flow
  • Filter by broadcast campaign
  • Engagement-based segmentation

Shopping & Website Events

Target customers based on shopping behavior - orders placed with product/variant/collection filters, cart activity, checkout starts, and page views.

  • Has placed order (filter by product/variant/collection)
  • Started checkout tracking
  • Added to cart events
  • Product and collection page views

Boolean & Datetime Operators

Use powerful operators like equals, contains, greater than, less than, between, before, after, and more for precise segment building.

  • Comparison operators (=, !=, >, <, >=, <=)
  • String operators (contains, starts with)
  • Date range operators (between, before, after)
  • Logical operators (AND, OR, NOT)

More Success Stories

See how other businesses achieve results with Spur Segments.

Marketing Team

Marketing Team

Marketing Team at Style N Flaunt

"After trying so many api providers, finally, I got the right one, Spur. They have a very simple dashboard and excellent customer support for any issues. I am really very impressed with their services."
November 26, 2024 · India
Akshay

Akshay

Founder at Saadaa

"The SPUR team's quick responses and proactive assistance were very helpful. They efficiently addressed our questions, providing clear and concise answers."
June 8, 2024 · India
Guillaume Tripet

Guillaume Tripet

Founder at RITE.®

"Good app for Whatsapp upsells with nice UX and support. The automation features are exactly what we needed for our customer engagement."
June 19, 2024 · India

Start Building Smarter Segments Today

Stop sending generic blasts. Start targeting the right customers with the right messages. See 3x higher conversion rates from day one.

30+ filter options for precise targeting
Real-time auto-sync with customer data
Unlimited segments on all plans
Shopping & website behavior tracking

Frequently Asked Questions

Everything you need to know about Spur Segments.

What data can I segment on?
You can segment on customer info (email, phone, name, location), Shopify data (orders count, money spent, AOV, last order date), tags (Spur tags, Shopify tags), WhatsApp subscriber status, and message activity (sent, delivered, read, replied). Over 30 filter options available.
Can I combine multiple filters?
Yes! Build complex segments by combining multiple filters with AND/OR logic. For example, target customers who spent over $500 AND haven't purchased in 30 days AND are WhatsApp subscribers.
Do segments update automatically?
Absolutely! Segments sync in real-time with your Shopify store and message activity. When customers meet or no longer meet your criteria, they're automatically added or removed from segments.
Can I use segments for broadcasts?
Yes, segments are perfect for targeted broadcasts. Select any segment when creating a WhatsApp broadcast to send the right message to the right people, resulting in 3x higher conversion rates.
How many segments can I create?
You can create unlimited segments on all plans. Create as many as you need for different campaigns, products, or customer types without any restrictions.
Can I exclude segments?
Yes! Use exclusion lists to remove specific segments from campaigns. For example, send to "all customers" but exclude "recent purchasers" or "unsubscribed users".