Spur brand assets
Build the exact logo file you need below, or take the whole kit. Free to use when you write about Spur, list us as a partner or feature us at an event. Using these files doesn’t mean Spur endorses you.
Logo
Reads clearly
spur-logo-blue.svg
Space and shape
DoGive it room
Keep clear space on every side at least the height of the bag’s handle, about a quarter of the mark.
Don’tDon’t stretch, rotate or redraw it
Scale the files as they are. Never change the shape or the space between mark and name.
Colour
Light: blue 
Dark: white DoPick the version for the background
Blue on white or light. White on Spur Blue, dark backgrounds and photos.
Don’t recolour it
Only blue, white or black. No gradients, outlines, shadows or other colours.
Name and use
Write the name as “Spur”
Capital S, the rest lowercase. Not SPUR, spur, SpurNow or Spur app. Our website is spurnow.com.
Official Spur partner Don’tDon’t imply a partnership
Showing our logo doesn’t mean Spur endorses, sponsors or partners with you. Ask us first.
Colour
Spur Blue leads. Crimson is for small accents only. Tap a value to copy it.
- Spur Blue Primary. The logo, buttons and links.
- Spur Crimson Accent. Highlights and badges, used sparingly.
- Ink Headings and body text
- Slate Secondary text
- Mist Panels and surfaces
- White Backgrounds
Typography
Spur is set in Geist by Vercel, one family for headings and text.
- Do I need it?
- Only to design something in Spur’s style, like an event banner. The logo files already contain the wordmark, so you never need the font to show our logo.
- Licence
- SIL Open Font License, free for commercial use.
About Spur
Copy these as they are.
- Launched
- September 2022, on the Shopify App Store
- Co-founders
- Rohan Rajpal and Royal Tomar
- Headquarters
- New Delhi, India
- Customers
- 600+ brands
- Meta status
- Meta Business Partner
- Website
- spurnow.com
Founders
Rohan Rajpal and Royal Tomar started Spur and launched it on the Shopify App Store in September 2022. Both share the journey of building Spur on X and LinkedIn.
Meta Business Partner
Mention it in words. Meta lets only its partners show the badge, so please don’t use it for Spur in your own materials.
- Do: Write it in full, with capitals: Meta Business Partner.
- Do: Link to Spur’s listing in Meta’s Partner Directory if readers want to check it.
- Don’t: Don’t shorten it to “MBP”, or call Spur an official, exclusive or preferred partner of Meta.
- Don’t: Don’t use Meta’s badge or logos for Spur in your own materials. Name the partnership in text.
Product screenshots
Screenshots use a demo store with made-up shoppers. Crop them as you need; don’t edit what the product shows.
Writing about Spur?
Email support@spurnow.com for interviews, quotes, or a file that isn’t here.