Already a Spur customer?
Log inAll prices shown are in $ USD for AI Start plan. These charges are collected directly through Spur's wallet system - you don't need to pay Meta separately. Service rates apply after each number's first 1,000 free service replies a month.
Service messages are your replies inside the 24-hour customer service window that opens when a customer messages you. Spur charges per delivered message, only for the messages Meta bills, at the rates in the table below.
| Message | What you pay |
|---|---|
| Service replies: the first 1,000 each month, per business phone number | Free |
| Service replies after the first 1,000 that month | Service rate for the customer's country |
| Utility templates sent inside an open customer service window | Utility rate for the customer's country (since 1 October 2026) |
| Messages inside a free entry point window, opened by a Click-to-WhatsApp ad or a Facebook Page call-to-action | Free |
| Messages that fail to deliver | Not charged |
The 1,000 free service replies are counted per business phone number, reset every month and do not roll over.