Interakt is a serious WhatsApp-first stack with Jio/Haptik backing. We're the Interakt alternative built for the part Interakt isn't: one AI agent trained on your own knowledge base, deployed across website live chat, WhatsApp, Instagram and Facebook Messenger. AI Accelerate runs $1,526/yr; Interakt Growth is ~₹30,000/yr before message markup and add-ons.
No credit card. Live on WhatsApp, Instagram, Facebook and web chat in a few hours.
Same Indian Shopify D2C team
Live pricingOne AI agent across all four
AI agent "built only for WhatsApp"
Answerbot ceiling on Advanced
/ 108
Across both Interakt apps
Growth plan rate
Sources: Spur Pricing · Interakt Pricing · Shopify App Store (May 20, 2026). Full math in Pricing section.
Instagram DM & Comments
MessengerWeb live chatIf you only read three things
Multi-channel, not WhatsApp-only. AI trained on your own knowledge base, not a 5-URL answerbot. Pricing you can decode without a spreadsheet. The rest of this page is the receipts.
01 · The category split
4 channels
one AI brain across all of them
Read Interakt's own AI agent page and one line keeps appearing: agents are "built only for WhatsApp." Our AI agent is trained once on your knowledge base and deploys across web live chat, WhatsApp, Instagram and Facebook Messenger with a shared inbox behind it.
See the capability map02 · The AI
Your brain.
Not a 5-URL FAQ scraper
Interakt's Answerbot on Advanced is capped at 5 website URLs and 6 runs; full AI agents are a separate ~₹10,000 module. Spur's agent ingests websites, help docs, PDFs, Notion, YouTube transcripts and custom Q&A — then takes real actions through Custom AI Actions.
See AI Live Chat03 · The receipts
5.0★
/ 108 reviews — Interakt's two Shopify apps sit at 4.0/211 and 4.1/285
More volume on Interakt's side — that's a real installed-base signal. Cleaner sentiment on ours, with one-star clusters on Interakt around retroactive billing, double-charging across their two apps, and stopped automations during business hours.
Spur on ShopifyWhat you actually get
The same AI agent handles WhatsApp, Instagram, Facebook Messenger and web chat — with Custom AI Actions that hit your backend for order lookups, refunds, discounts and meeting bookings. Humans take over the moment something gets interesting.
Bot:Found it! Order #1234 · arrives Wed · ETA 2 days.
AI handled
"Interested in the emerald midi · do you ship to UK?"
Comment → DM"Want to swap two items in my last order before it ships."
Handoff to Riya
Bot:Applied your loyalty discount — total updated to ¥4,820.
AI handledIllustrative — names, handles and order numbers are made up for this mock.
Is this for you?
If your business genuinely lives inside WhatsApp and you want Reliance-scale backing on the contract, Interakt is the safer buy. Spur is for the team whose customers don't only DM your WhatsApp number — they ask on your site, comment on your Instagram and message your Facebook page too.
The math, in full
Both grids below are pulled live from the public pricing pages on May 20, 2026. Both vendors charge for WhatsApp messages on top of subscription — the per-message rate is where the real bill diverges at scale.
Growth
Unlimited active agents, WhatsApp campaigns, basic automation, ~11% markup on Marketing.
₹2,499/mo
Advanced
+ branching flows, webhooks, Answerbot (cap: 5 URLs · 6 runs), lower per-message rate.
₹3,499/mo
Sales CRM
Pipelines, owners, custom reports — separate module, min. 5 agents.
₹499/agent/mo
AI Agents
Haptik-powered, "built only for WhatsApp," ~2,000 AI conversations.
from ₹10,000
Enterprise
"No markup charges" on WhatsApp messages — implies non-Enterprise plans aren't pure passthrough.
Talk to sales
India per-message rates (Growth)
Per-plan rates above Meta India base (~₹0.8631 Marketing, ~₹0.115 Utility, ~₹0.115 Auth as of Jan 1, 2026). Markup compounds at volume.
View pricingAI Acquire
1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.
$12/mo
AI StartMatch Growth
+ Shopify + WhatsApp + Click-to-WhatsApp · 25 flows · 2,000 credits · 2 seats.
$31/mo
AI Accelerate
2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.
$127/mo
AI Max
3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.
$399/mo
Predictable add-ons
India marketing message rate tracks Meta base (~₹0.8631) — no per-plan markup. Wallet rate at campaign time is authoritative.
View pricingMid-size Indian Shopify D2C · 25K marketing + 10K utility + 5K auth/mo
Interakt Growth path
~₹3,43,068/yr pre-tax
Spur AI Start path
~₹3,10,705/yr pre-tax
Subscription fees are roughly the same. The savings come from per-message markup. At 100K marketing sends/month, the gap widens to roughly ₹1,14,000/yr; at 500K, ~₹5,70,000/yr. Interakt's own Enterprise tier says "no markup charges" — at scale, the message bill dwarfs everything else.
~₹32k/yr saved
At 25K marketing sends/mo. The platform fee is roughly even — but per-message markup is where Interakt's pricing structure makes its margin, and where Spur tracking Meta base saves real money as your retention engine grows.
Disclaimers: Interakt path uses Growth ₹2,499/mo published rates and per-plan India per-message rates. Spur path uses website annual AI Start ($31/mo) with India marketing rate tracking Meta base. Both vendors pass through WhatsApp Meta fees; Interakt also charges 18% GST and a 2% convenience fee. Service messages inside the 24-hour window remain free on both; Click-to-WhatsApp uses Meta's 72-hour free entry point on both.
Why the gap exists
These show up consistently across G2, Capterra, Shopify, Trustpilot and Reddit — too consistently to dismiss as angry-reviewer noise. We cite every one.
Interakt's AI Agents page says it directly. The Answerbot on Advanced is capped to 5 website URLs and 6 runs. Full AI agents are a separate paid layer starting at ~₹10,000 — and still WhatsApp-centric by design.
Interakt's official channel taxonomy in 2026 is WhatsApp, Instagram, RCS and Voice. There's a "WhatsApp chat widget" you can drop on your site — but real website live chat with AI + human handoff is not a named channel.
Interakt launched a Personal Concierge add-on in April 2026: ₹2,499/month non-refundable for faster turnaround on Starter/Growth/Advanced. The most honest signal that default support is a known gap — Interakt itself put a price on fixing it.
Growth charges ~₹0.958 per India marketing message vs Meta base ~₹0.8631 — roughly an 11% markup. Enterprise explicitly says "no markup charges," which implies non-Enterprise plans aren't pure Meta passthrough. At 500K sends/month that gap is ~₹5.7L/yr.
Plan + Sales CRM module + AI Agents bolt-on + Shopify USD billing route + Concierge add-on + WhatsApp wallet + 2% convenience fee + GST. Multiple Shopify reviewers cite retroactive price changes mid-subscription and double-billing across Interakt's two Shopify apps.
Interakt's WhatsApp Marketing app sits at 4.0/5 across 211 reviews with 48 one-stars. "Sell on WhatsApp" sits at 4.1/5 across 285 reviews. Spur sits at 5.0/5 across 108. More volume on Interakt's side; cleaner sentiment on ours.
Capability map · zoom in
Green checks where the platform genuinely owns the capability. Amber when it technically supports it but the depth is shallow. Grey dash when it's not there. Sources: live product pages, Interakt's own pricing grid and Spur's pricing page.
| Capability | Spur | Interakt |
|---|---|---|
| Messaging & commerce — both are deep, different shapes | ||
| WhatsApp Business API | Native · DeliveryBoost · Blue Tick | Native · MM Lite · deep |
| WhatsApp broadcasts & drips | Native + segmentation | Native + Marketing Hub |
| WhatsApp Forms, carousels, payments | WhatsApp Flows + commerce | Deep — Forms, carousels, LTOs |
| Click-to-WhatsApp Ads capture | Feeds lead-quality to Meta | Launcher + conversion data |
| Click-to-Instagram Direct Ads | Dedicated product · ad-signal flow | Not a published product |
| Instagram comment-to-DM & auto-reply | First-class · stories + mentions | IG inbox + automation |
| Facebook Messenger automation | First-class channel | Lead-form integrations only |
| Shopify integration | Native · 5.0★ · 108 reviews | Two apps · 4.0/211 + 4.1/285 |
| AI agents & knowledge — where the category split lives | ||
| AI Agent channel coverage | Web + WhatsApp + IG + FB | "Built only for WhatsApp" |
| Knowledge sources for AI | Site + PDFs + Notion + YouTube + Q&A | Answerbot: 5 URLs · 6 runs cap |
| Custom AI Actions (order, refund, CRM, booking) | Included on Accelerate+ | AI Agent tier · ~₹10,000+ |
| MCP server | Published — templates, broadcasts, contacts | Not published |
| Support ops & enterprise — where Interakt's WhatsApp depth shows | ||
| Sales CRM (pipelines, owners, reports) | Shared inbox + ticketing + tags | Dedicated module · ₹499/agent |
| RCS fallback for failed WhatsApp campaigns | Not offered | Auto-switch on failure |
| WhatsApp voice calling from dashboard | Not offered | Recordings + AI summaries |
| Native mobile app | Not currently published | iOS + Android |
| India enterprise integration directory | Shopify · Zoho · Razorpay · Shiprocket · API | 60+ incl. Tally, CleverTap, MoEngage |
| Jio/Haptik scale on the contract | Bootstrapped · 550+ brands | Reliance · 50,000+ businesses |
| EU data residency posture | AWS Frankfurt + WA EU localization | Not the central posture |
| Pricing, trial & terms — where the gap shows up in your wallet | ||
| Free trial | 7 days · no credit card | Limited demo / sandbox |
| India marketing message rate | ~₹0.8631 · Meta base | ₹0.949–₹0.970 · 10–12% markup |
| Default support tier | Email + WhatsApp · founder-touch | Concierge add-on ₹2,499/mo for fast |
| Billing surface area | 1 plan + 1 wallet | Plan + CRM + AI + Shopify + wallet + 2% |
Owns it · Supports it, shallow depth · Not offered
Honest take · summarised
If two or more items on the Interakt side describe your team, stay on Interakt — don't waste a sales cycle. If two or more items on the Spur side fit, install on Shopify or start the trial. We mean it.
WhatsApp-native feature depth
WhatsApp Forms, carousels, limited-time offers, catalogs, payments, post-reply automations, MM Lite for high-volume marketing delivery. If WhatsApp is your storefront, that depth is real.
A real WhatsApp Sales CRM
Pipelines, contact ownership, custom sales reports, role-based access — priced at ₹499/agent/mo, min. 5 agents. Spur has a shared inbox with ticketing, not a full Sales CRM replacement.
RCS fallback & WhatsApp voice calling
Auto-switch failed WhatsApp campaigns to RCS. WhatsApp voice calling from inside the dashboard, with call recordings, AI summaries and wallet-based per-call charges. Spur doesn't currently publish either.
India enterprise integration breadth
60+ integrations including TallyPrime, PayU, Zoho, HubSpot, Freshworks, Freshdesk, WebEngage, MoEngage, CleverTap, Salesforce, Unicommerce. If procurement wants Tally + CleverTap + MoEngage stitched in, Interakt fits faster.
Jio/Haptik scale on the contract
10B+ conversations processed, 10M+ transactions, 500+ enterprise customers, 50,000+ Interakt businesses. For procurement-heavy buyers, Reliance-scale proof matters. Spur is a 10-person bootstrapped team.
"Unlimited agents" at scale
Growth/Advanced both bundle unlimited active agents on the marketing/support hub. For a 20-person WhatsApp support team, the seat math can favour Interakt — though weigh it against the per-message markup.
A native mobile app
iOS and Android apps shipped. Spur's Shopify listing has a recent reviewer explicitly asking for a native mobile app — it's a real gap. Interakt's app store reviews show their mobile app isn't bug-free either, but it exists.
Multi-channel AI agent, not "WhatsApp AI agent"
Interakt's own page says agents are "built only for WhatsApp." Our agent trains on your KB once and deploys across website live chat, WhatsApp, Instagram and Facebook Messenger with one shared inbox behind it.
A real website live chat product
Interakt's channel taxonomy is WhatsApp, Instagram, RCS, Voice. Website live chat isn't a named channel. Our AI Live Chat is the current product push — widget, AI agent, human handoff, all on the site where 80% of D2C buyers actually browse.
Facebook Messenger as a first-class channel
Comment-to-DM, DM auto-replies, ad-signal flows on the Facebook page surface. Interakt has Facebook lead-form integrations but Messenger automation isn't presented as a first-class channel. Real gap for events, real estate, education, travel.
Click-to-Instagram Direct Ads with ad-signal feedback
Post-click DM flows qualify users, collect phone/budget/intent, then push lead-quality signals back to Meta so the campaign optimises for good leads, not raw clicks. Interakt has Click-to-WhatsApp but not the IG equivalent as a published product.
AI trained on your business, not a 5-URL FAQ scraper
Site URLs, help docs, PDFs, Notion exports, YouTube transcripts, custom Q&A — then Custom AI Actions to hit Shopify, your CRM, your booking system. Interakt's Answerbot on Advanced is capped at 5 URLs and 6 runs.
Pricing you can decode in five minutes
One plan, one wallet, published add-ons, India marketing rate tracks Meta base. Interakt's stack is plan + CRM module + AI agents bolt-on + Shopify USD route + Concierge add-on + wallet + 2% fee + GST. Both can be defended; ours is easier to budget.
Founder-led support, no concierge fee
We're a 10-person bootstrapped team. When you message us, the response often comes from a founder or someone who built the feature. Interakt charges ₹2,499/mo extra for "faster turnaround" — that's the honest signal about default support.
Six head-to-head verdicts
Six common buying decisions, each with a one-paragraph verdict. The labels tell you which way each one points.
Both apps drive cart recovery, COD, order updates. Spur's Shopify app is 5.0/108. Interakt ships two Shopify apps that have caused double-billing in reviews — 4.0/211 and 4.1/285 with consistent billing-confusion complaints.
If you only want WhatsApp and nothing else — Forms, carousels, LTOs, voice calling, RCS fallback, Sales CRM — Interakt's WhatsApp stack is honestly broader. Both pass through Meta fees; Interakt adds ~10–12% markup on Marketing on standard plans.
If customers also ask on your site, comment on your IG and DM your FB page, this is decided. One AI agent across web + WhatsApp + IG + FB with a shared inbox behind it — that's the category split.
See AI Live ChatInterakt's Answerbot on Advanced is capped at 5 URLs and 6 runs. Full AI agents are a separate ₹10,000+ module, still WhatsApp-centric. Spur's agent ingests sites, PDFs, Notion, YouTube and Q&A — and takes real actions through Custom AI Actions.
Underrated edge. Spur has a dedicated Click-to-Instagram Direct Ads product: DM flows qualify, collect phone/budget, push lead-quality back to Meta. India plan starts at ₹999/mo. Interakt doesn't publish the IG equivalent of its Click-to-WhatsApp launcher.
Interakt ships WhatsApp voice calling from the dashboard with recordings and AI summaries, plus a dedicated Sales CRM with pipelines, owners and reports at ₹499/agent/mo. Spur doesn't currently offer either. If pipeline ownership is core to your sales motion, Interakt wins.
What real merchants are saying
Pulled directly from G2, Capterra, Trustpilot, Reddit, the Shopify App Store and the Apple App Store. Every quote links back to its public source.
“A WhatsApp chat company dont have chat support. A nightmare for 2 years.”
“New pricing policy was applied retroactively despite an annual subscription. Paid subscription suddenly ended, WhatsApp campaigns stopped, direct revenue loss.”
“The inbox felt slow at high chat volume; the mobile app was hard to use when leads came in fast. Felt more like a CRM than a fast chat tool.”
Featured case study · Libas
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”
Parul Chanana · Sr. Marketing Manager · Libas · Spur case study
“Abandoned cart flows were running within hours and the team helped us map our WhatsApp and Instagram strategy during onboarding.”
“Quick support, easy implementation, WhatsApp/Instagram automation, comment-to-DM, responsive bug fixes — all in one tool.”
Honest disclosure. We have 12 G2 reviews (all 5★) vs Interakt's 66 (4.5★ overall). Our Trustpilot is a 2-review one-star page — too small to mean much, but we're not hiding it. Interakt's Trustpilot is 2.0/10, all one-star. Treat both as noise; the real signal is on Shopify and G2.
Migration · the practical path
WhatsApp migrations break in predictable places — number ownership, template re-approval, Meta page permissions. This is the order we run with every team migrating across.
Realistic timeline
Audit + export
Export Interakt contacts, custom fields, tags, segments, active templates. Note AI agent flows. Screenshot your current plan + Concierge add-on for billing reconciliation.
Confirm WhatsApp number ownership
The WhatsApp Business Account belongs to you, not the BSP. Confirm in Meta Business Manager. Plan for the 24–48 hr migration window — outbound pauses, inbound still receives.
Re-submit approved templates
Templates don't transfer automatically. Spur resubmits them under your new BSP. Re-approval takes hours to days depending on Meta's queue.
Rebuild Shopify flows + train the AI
Cart recovery, COD, order updates rebuilt in Spur's flow builder — usually faster than the original build. Point the AI agent at your sitemap, drop in PDFs, Notion and YouTube transcripts. Test in staging across all four channels.
Re-authorise IG + FB at Meta
Easy to forget, and it's the difference between a working comment-to-DM flow and a silent failure. Reconnect the Spur app on Meta Business Manager.
Parallel launch window (7–14 days)
Keep both systems live. Slowly redirect Click-to-WhatsApp ads, IG comment-to-DM and website traffic to Spur as you verify each flow. Watch resolution rate, response time and cart recovery revenue.
Drain the Interakt wallet, then cancel cleanly
Interakt's prepaid credits are non-refundable — drain the wallet on legitimate messaging before cancelling. Get cancellation confirmation in writing; Shopify reviewers report being charged after cancellation, so paper-trail it.
Diligence checklist
We've seen too many teams buy the wrong tool and stay locked in. Asking these up front saves the messy email thread in month seven.
Questions buyers ask
If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours.
Talk to a humanFor D2C brands whose customers live across WhatsApp, Instagram, Facebook Messenger and the website — yes, and most teams find Spur is the cleaner answer. For WhatsApp-only India SMBs that also need a Sales CRM with pipelines, RCS fallback or WhatsApp voice calling — Interakt is still the better default. The "Where Interakt wins" section above is your honest test.
Depends on shape. For a small India team on WhatsApp only at Growth (₹2,499/mo with ~11% Marketing markup), Interakt's subscription is lower. For mid-volume D2C teams sending 25K+ marketing messages/month, Spur tracking Meta base typically beats the markup. For multi-channel teams that would otherwise stitch a separate WhatsApp tool + IG tool + live chat widget + Sales CRM, Spur's bundled stack is meaningfully cheaper than Interakt + add-ons. Model your real volume.
Yes — Interakt launched Haptik-powered AI Agents in September 2025 starting at ~₹10,000, covering FAQ, booking, lead qualification, Shopify post-purchase, product recommendation and order management. Read the product page carefully — Interakt explicitly says agents are "built only for WhatsApp." Our agent is built for web + WhatsApp + IG + FB from day one.
Yes, and some teams do exactly that. Run Interakt for WhatsApp + Sales CRM and Spur for Instagram + Facebook + website live chat. We can share context via webhooks, our REST API or a shared CRM field. It's often the cleanest first step — pilot Spur on the channels Interakt doesn't cover, then decide on your renewal date.
Wati, AiSensy and Gallabox are all primarily WhatsApp-first competitors to Interakt — the same category with different India SMB positioning. Spur is a different shape: multi-channel AI agent + live chat + IG/FB automation + WhatsApp. The right question to ask yourself: am I shopping for a better WhatsApp tool, or a customer engagement platform that includes WhatsApp? If it's the second, this is the right page.
Yes. Higher tiers (AI Accelerate and AI Max) include priority WhatsApp support and a dedicated account manager. Migration is part of the onboarding scope when you commit to an annual plan — including the Meta-side BSP migration, template re-submission, IG/FB re-authorisation and parallel-run window. For larger teams with custom CRM integrations, ask for the structured migration plan during your first call.
Yes — your WhatsApp Business Account number belongs to you at Meta, not your BSP. The migration moves the number between BSPs. Plan for a 24–48 hour window where outbound sending is paused; inbound still receives. Our onboarding team handles the Meta-side migration for you.
We operate under GDPR with customer data hosted on AWS Frankfurt and WhatsApp data localization set to Europe at number setup. Our DPA, subprocessor list and current security packet — including SOC 2 controls documentation — are shared under NDA with buyers in procurement review. Email security@spurnow.com or talk to your account contact to get the latest. For lighter-touch reviews, our public GDPR statement and DPA cover most standard questions.
For a Shopify store running WhatsApp + Instagram + Facebook + web chat: a few hours, with our AI Agent crawled from your website and help docs and live the same day. Shopify reviewers repeatedly mention going live within hours with our onboarding team's help. If you're migrating from Interakt with templates and contact lists to move, plan for 3–7 days end-to-end including the BSP migration window.
Bottom line · take it for a spin
Install Spur on Shopify in a few hours. Crawl your store + help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. See whether it's the tool your team's been missing — without touching your existing Interakt subscription.
Live pricing and review data from Interakt, Spur, Haptik, Shopify App Store, G2, Capterra, Trustpilot, Reddit and Apple App Store. Last refreshed May 20, 2026.
Pricing and feature data last refreshed May 20, 2026.