2026 Head-to-head · last refreshed May 25

Spur vs Zoko: one AI brain across every channel your customers actually use.

Zoko is a great WhatsApp + Shopify operating system. Spur is the Zoko alternative for the brands whose customers also DM on Instagram, comment under Reels, and ask questions on the website chat — with one knowledge-base-trained AI agent across all four channels, and bundled pricing instead of three paid AI bots. A real 5k-conversation D2C bill: $876/yr on Spur vs ~$2,820/yr on Zoko.

Install on Shopify Start the 7-day trial

No credit card. Live on WhatsApp, Instagram, Facebook and web chat in hours. Keep Zoko running in parallel if you want.

Shopify App Store
5.0/ 108
Brands using Spur
550+
Countries
25+
Official
Tech Partner

Growth D2C · WhatsApp + IG + 1 AI

Live pricing
Total platform cost / year
$876

AI Start · 4 seats · IG + WA + FB + chat

$2,820

Plus · IG add-on · 4 flows · Guru AI

Shopify App Store
5.0

/ 108

4.8

/ 368

AI shape
One brain · 4 channels
Three paid bots

Guru · Wismo · Sello

Website live chat
Native AI on your site
Routes off your site

Click-to-chat launcher

Sources: Spur Pricing · Zoko Pricing · Shopify App Store (May 25, 2026). Full math in Pricing section.

One inbox, one AI agent, every channel your customers actually use.
WhatsApp Business APIInstagram DM & CommentsMessengerWeb live chatShopify-native

If you only read three things

Three reasons brands off-board from Zoko to Spur.

Channels widen. AI bills compound. The website widget routes customers off your site. The rest of this page is the receipts.

01 · Channel breadth

4 vs 1

first-class channels, not paid add-ons

Web chat, Instagram, Facebook Messenger and WhatsApp — every one is a native product surface with its own depth. Zoko's gravity is WhatsApp; Instagram is a $9.99/mo platform add-on, and the website widget is a click-to-chat launcher that routes customers away from your site.

See the inbox

02 · AI shape

1 vs 3

AI agent, not three metered bots

Spur trains one AI agent on your website, PDFs and YouTube transcripts — then deploys the same brain to web, WhatsApp, Instagram and Messenger. Zoko sells three task-specific bots — Guru, Wismo, Sello — each with its own base, per-resolution fees, and your own OpenAI wallet that must stay topped up.

See the AI bill

03 · The math

$1,944

saved per year, Growth D2C scenario

A WhatsApp+IG D2C brand on Spur AI Start runs $876/yr. The equivalent Zoko Plus + Instagram + 4 premium flows + Guru AI + OpenAI compute lands around $2,820/yr. At 50k conversations/mo the gap widens to roughly $20,400/yr because Sello's 3%-of-order-value AI charge scales linearly with revenue.

See worked scenarios

What you actually get

One inbox. Four channels. One AI brain trained on your store.

The same AI agent handles WhatsApp, Instagram, Facebook Messenger and web chat — with custom actions that hit your Shopify backend for order lookups, refunds, discounts and meeting bookings. Humans take over the moment something gets interesting, in one shared inbox.

Avg AI resolution
~70%of common queries
Languages
95+
Spur · Shared Inbox AI handling 14 · Human 4 · Resolved 52
  • Priya M. 12:41

    Bot:COD confirmed for order #2841 · prepaid discount ₹120 applied.

    AI handled
  • @morganlee_ 12:38

    "Is the linen jumpsuit back in size M? Loved the reel."

    Comment → DM
  • Aisha B. · returning buyer 12:32

    "Sizing question on the relaxed-fit denim — Bot pulled my last order, escalating."

    Handoff to Riya
  • Kenji O. 12:24

    Bot:Applied loyalty discount · total ¥4,820 · payment link sent.

    AI handled
Broadcast queued · 2,000 contactsCart recovery flow activeClick-to-IG-DM ad syncing to Meta

Illustrative — names, handles and order numbers are made up for this mock.

Is this for you?

Not every team should switch. Here's an honest 30-second filter.

Zoko is a focused, well-built WhatsApp + Shopify commerce operating system with a 4.8/368 Shopify review base and Y Combinator (W21) lineage. We're not going to pretend you should leave it if your business genuinely is "Shopify + WhatsApp, period." If it isn't, keep reading.

Pick Zoko if

  • You're a Shopify merchant whose primary revenue channel is genuinely WhatsApp — catalog selling, COD confirmation, broadcasts, abandoned cart.
  • You want a hands-on success manager to walk you through Meta Business Verification, the WhatsApp API number, and template approvals.
  • You're a WhatsApp-only support team with many human agents and modest volume — Starter's unlimited-agent allowance is unusually good at $49.99/mo.
  • You push very high WhatsApp conversation volume (100k+/mo) where Elite/Max's conversation-allowance model is easier to forecast than credit AI pricing.
  • You rely heavily on WhatsApp catalog sync mechanics — initial 48-hour sync, in-chat checkout via WhatsApp Flows, Shopify-specific catalog playbooks.
  • Native iOS app access is a hard requirement for your support team (Zoko ships both iOS and Android apps).
Most teams searching land here

Pick Spur if

  • Your customers split across WhatsApp, Instagram DMs, Facebook Messenger, and your website chat — and you want one AI agent across all four.
  • You want AI trained on your own knowledge base — website, help docs, PDFs, YouTube transcripts, custom Q&A — answering with one voice across channels.
  • Instagram automation is a real acquisition channel for you — Comment-to-DM, Click-to-Instagram-DM ads with lead-quality signals back to Meta, story reactions.
  • You want native AI live chat on your website, not a click-to-chat launcher that routes customers off to WhatsApp/IG/FB.
  • You want bundled pricing — one plan, one wallet, no separate OpenAI billing, no 3%-of-order-value AI take rate, AI billed as flat credits.
  • You sell on Shopify or WooCommerce, and want both supported natively.
Install on ShopifySee pricing

The math, in full

If "Pick Spur" described you — here's exactly what you'd pay.

Both prices pulled live from the public pricing pages on May 25, 2026. Meta WhatsApp pass-through charges (~₹0.86/marketing message in India, post per-message billing change) are identical on both platforms and excluded from these comparisons — they apply equally whether you choose Spur or Zoko.

Zoko · monthly

  • Starter

    Unlimited agents · $0.015 Zoko markup per conversation.

    $49.99/mo

  • Plus

    5 agents · 5k free conversations · $0.00199 after.

    $79.99/mo

  • Elite

    10 agents · 100k free conversations · $0.00099 after.

    $139.99/mo

  • Max

    30 agents · 5m free conversations · $0.00049 after.

    $499.99/mo

The bill stack on top

  • Instagram platform fee+ $9.99/mo
  • Each premium flow+ $5.99/mo
  • AI Guru / Wismo base+ $24.99/mo each
  • AI usage (Guru/Wismo)$0.09/resolution
  • AI Sello (sales bot)$24.99 + 3% AOV
  • OpenAI computeYour own wallet

If your OpenAI wallet runs negative, the AI bots stop working. Three separate pricing meters with three separate overage models — plan + Zoko conversation markup + Instagram add-on + premium flows + AI base + AI usage + OpenAI top-ups.

View pricing

Spur · website annual

−20% vs monthly

  • AI Acquire

    1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.

    $12/mo

  • AI StartReplaces Zoko Plus

    + Shopify · WhatsApp · Click-to-WA · 25 flows · 2,000 credits · 2 seats.

    $31/mo

  • AI Accelerate

    2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.

    $127/mo

  • AI Max

    3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.

    $399/mo

Predictable add-ons

  • Extra AI agent+ $7/mo
  • Extra live chat channel+ $7/mo
  • Extra user+ $15/mo
  • Extra WhatsApp channel+ $29/mo
  • 1,000 AI credits+ $12

AI billed as flat credits, not three separate bots and an OpenAI wallet. Instagram and Facebook are bundled — not paid platform add-ons. The whole AI bill fits on one spreadsheet row.

View pricing
Worked example · Growth D2C

A growth-stage D2C brand on WhatsApp + Instagram, priced both ways.

5,000 conv/mo · 4 agents · WhatsApp + IG · 1 AI bot · 4 premium flows

Zoko Plus path

~$2,820/yr

  • Plus base =$960
  • 5k conv inside band =$0
  • Instagram add-on =$120
  • 4 premium flows =$288
  • Guru base + ~700 paid resolutions × $0.09 =$1,056
  • + OpenAI compute (~$15–30/mo)

Spur AI Start path

$876/yr

  • AI Start annual =$374.40
  • 2 extra seats × $15 =$360
  • 1k extra AI credits =$144
  • WhatsApp + IG + FB + chat included
  • 1 AI brain across all four
  • No OpenAI wallet to fund

WhatsApp Meta pass-through fees apply identically on both — service messages stay free inside the 24-hour customer service window, Click-to-WhatsApp gets the 72-hour free entry point. India signal as of Jan 2026 is ~₹0.86 per delivered marketing message.

$1,944/yr saved

Roughly one-third the Zoko Plus stack price — and you also get Facebook Messenger, native AI live chat on your website, and one AI brain across all four channels.

Spur %
~31%
3-year save
~$5.8k
Channels
4 in 1
Install on Shopify See full pricing

Disclaimers: Zoko's Plus stack assumes Plus base ($79.99) + Instagram add-on ($9.99) + 4 premium flows ($23.96) + Guru AI base ($24.99) + ~700 paid resolutions ($63) + OpenAI compute (~$20/mo), totalling roughly $235/mo · $2,820/yr. Spur AI Start path is the website annual plan ($31/mo) + 2 extra seats ($30/mo) + 1k extra AI credits ($12) = $73/mo · $876/yr. Spur's Shopify App Store channel prices differently — AI Start = $39/mo monthly with 10 flows/segments. Confirm which channel governs your contract. WhatsApp Meta pass-through fees apply equally to both and are not included above.

Why the gap exists

That price-and-fit gap is not random. It comes from six structural choices in Zoko's product.

Zoko has spent five years compounding on a single ICP — Shopify merchants whose primary surface is WhatsApp. The strengths are real. The trade-offs are also real, and they show up in public review threads. Click any source to verify.

1

The website widget routes off your site.

Zoko's own docs describe the website chat widget as a click-to-chat button: the visitor picks WhatsApp, Instagram or Facebook, and the conversation leaves your site. If your customer can be answered without exiting your site experience, this is the wrong shape.

Zoko Chat Widget docs
2

AI is three paid bots, not one brain.

Guru (FAQ), Wismo (where-is-my-order), Sello (sales) — three task-scoped personas, each $24.99/mo base, each with its own usage meter. Sello adds a 3%-of-order-value AI take rate past the first 100 orders. Each requires its own OpenAI compute funded from your wallet.

Zoko AI Pricing docs
3

OpenAI wallet is your problem.

Zoko's AI bots require you to connect and fund your own OpenAI account. Their docs are explicit: if your OpenAI wallet runs negative, the bots stop working. Two separate AI bills to monitor, two separate top-up flows, one outage risk you didn't sign up for.

Zoko AI Pricing docs
4

Instagram is a paid add-on, not the gravity.

Instagram costs $9.99/mo as a platform add-on, with extra premium flows at $5.99/flow for things like reel/story/ad auto-reply automations. Useful if Instagram is secondary; structurally limited if Instagram DMs are how customers actually reach you first.

Zoko Instagram docs
5

"AI capabilities are extremely limited."

Boot Place, a Shopify merchant, in a public 1-star Zoko review. A Reddit user in r/CRM seeking a Zoko alternative described the AI as "too confusing to work with" — expected more advanced chatbot features than Zoko delivered for their workflow.

Zoko 1-star Shopify reviews
6

Shopify-first means WooCommerce isn't.

A Zoko Google Play reviewer in March 2026 explicitly noted Zoko wasn't available for WordPress and seemed Shopify-only. Spur ships native integrations for Shopify, WooCommerce, Nitro Commerce, and a documented path for custom ecommerce platforms.

Spur on WooCommerce

Capability map · zoom in

Zoomed in: capability by capability, grouped the way D2C buyers actually shop.

Green checks where the platform genuinely owns the capability. Amber where it technically supports it but the depth is shallow or behind a paywall. Grey dash where it's not there. Sources: live product pages and the vendors' own docs.

Scan signal

13

Spur-only clear edges

5

Shared clear capabilities

22 rows total. Use the chips first, then read the evidence where the answer is partial or unclear.

Clear Partial or dependent Not clearly offered

Channel breadth — where Spur is built

4 edges

1 shared clear capabilities across 5 checks.

Native website AI live chat

Spur

Clear AI agent answers on your site

Zoko

Not clear Click-to-chat launcher only

Instagram automation

Spur

Clear Native, included from $12/mo

Zoko

Partial $9.99/mo platform add-on

Click-to-IG-DM ads with Meta lead-quality

Spur

Clear Conversion signals back to Meta

Zoko

Partial Click-to-WA central · IG less so

Facebook Messenger automation

Spur

Clear Native product surface

Zoko

Clear Included free

WooCommerce integration

Spur

Clear Native, on parity with Shopify

Zoko

Not clear Shopify-first; not available

AI agents & knowledge — different shapes

6 edges

0 shared clear capabilities across 6 checks.

AI architecture

Spur

Clear One agent, knowledge-base trained

Zoko

Partial 3 task-specific bots

AI knowledge sources

Spur

Clear Site + PDFs + YouTube

Zoko

Partial Shopify commerce events scoped

AI deployed across web + WA + IG + FB

Spur

Clear One brain, four channels

Zoko

Partial Partial · per-purpose bots

Bring-your-own OpenAI key

Spur

Clear Not required · we handle compute

Zoko

Not clear Required · you fund the wallet

3%-of-order-value AI take rate

Spur

Clear No — flat credits

Zoko

Partial Sello: 3% past 100 orders

Custom AI Actions (refunds, discounts, CRM)

Spur

Clear On Accelerate+ · webhooks & HTTP

Zoko

Partial Sello handles WA payments

WhatsApp + Shopify depth — where Zoko's five years show

0 edges

4 shared clear capabilities across 7 checks.

WhatsApp Business API

Spur

Clear Broadcasts · drips · DeliveryBoost

Zoko

Clear Industry-leading depth

Shopify catalog → WhatsApp sync

Spur

Clear Yes, via WhatsApp Commerce

Zoko

Clear 48h initial sync · documented

COD confirmation / RTO flows

Spur

Clear Supported

Zoko

Clear Most-cited Zoko strength

Multi-store account switching

Spur

Partial Workspaces / channels

Zoko

Clear Native multi-store dropdown

Native iOS & Android apps

Spur

Partial Android · iOS via Safari PWA

Zoko

Clear Both shipped (2.4★ Play)

Hands-on onboarding success manager

Spur

Partial Self-serve + email/WA support

Zoko

Clear Named success managers

Shopify App Store review base

Spur

Clear 5.0★ · 108 reviews

Zoko

Clear 4.8★ · 368 reviews

Pricing, trial & terms — where the bill shape shows up

3 edges

0 shared clear capabilities across 4 checks.

Free trial

Spur

Clear 7 days · no credit card

Zoko

Partial 7-day trial via Shopify

Pricing meters to monitor

Spur

Clear 2 (plan + Meta WA wallet)

Zoko

Not clear 7 (plan + WA + IG + flows + AI + AI usage + OpenAI)

5k-conv D2C · annual cost

Spur

Clear $876

Zoko

Partial ~$2,820

Cancellation friction

Spur

Partial Wallet + credits forfeited on cancel

Zoko

Partial WA migration doesn't auto-cancel

Owns it · Supports it, shallow depth or behind paywall · Not offered

Honest take · summarised

Same matrix in plain English — read both sides before you decide.

If two or more items on the Zoko side describe your team, buy Zoko — don't waste a sales cycle. If two or more items on the Spur side fit, install on Shopify or start the trial. We mean it.

Where Zoko genuinely wins

  1. 01

    WhatsApp + Shopify commerce depth

    Five years on one ICP. The catalog sync, COD confirmation flows, reorder reminders and Shopify-specific automation library are deeper than most generalist alternatives. If you're genuinely WhatsApp-only and Shopify-only, Zoko has more compounded years on one thing than almost anyone.

  2. 02

    Hands-on WhatsApp API onboarding

    Shrilooms said setup was smooth "because Muzaina was available through the process." Elvy Lifestyle described support as "responsive, hands-on, and solution-oriented." If you've never set up the WhatsApp Business API and want a named human walking you through Meta verification, Zoko is built for this.

  3. 03

    Unlimited agents on Starter

    Starter at $49.99/mo includes unlimited human agents. Unusually generous at the entry price. If you're a WhatsApp-only team with 10+ humans answering messages at modest volume, this can be cheaper than seat-counted tiers.

  4. 04

    High-volume WhatsApp clarity

    Elite at $139.99/mo includes 100,000 conversations with no Zoko markup. Max includes 5 million. For brands at massive WhatsApp volume with relatively simple automation, this allowance model is easier to forecast than credit-AI pricing.

  5. 05

    Native iOS and Android apps

    Both apps shipped, both on the public app stores. Spur has an Android app and a Safari "Add to Home Screen" PWA flow for iOS. If your support team needs a native iOS binary, Zoko is ahead. (Caveat: Zoko's Google Play app is rated 2.4★ and many merchants prefer the web app.)

  6. 06

    Larger Shopify review base

    368 reviews at 4.8/5 (Zoko) vs 108 reviews at 5.0/5 (Spur). Spur's average is higher; Zoko's review base is bigger. For conservative buyers weighting review volume, this is a Zoko win.

  7. 07

    Multi-store account handling

    Zoko's February 2025 changelog shipped multi-store management: incoming messages across stores without switching, per-store unread counts, top-left dropdown. For agencies, franchise operators, or founders running multiple Shopify stores under one ops team, Zoko has more visible multi-store maturity.

Where Spur genuinely wins

  1. 01

    Channel breadth as first-class product

    Web chat, Instagram, Facebook Messenger and WhatsApp — each a native product surface with its own depth. Zoko has Instagram and Facebook, but they orbit the WhatsApp + Shopify core. Spur's gravity is multi-channel from day one.

  2. 02

    AI as core product, not three paid bots

    One AI brain trained on your knowledge base, deployable across every channel, included in the plan from $12/mo. Zoko's AI is three task-specific bots — Guru, Wismo, Sello — each with a base and a usage meter, plus your own OpenAI compute paid to your own wallet.

  3. 03

    Native AI live chat on your website

    A real AI agent that answers inside your site experience, captures contact details, hands off to humans in the shared inbox. Zoko's website widget is a click-to-chat launcher that routes customers to WhatsApp/IG/FB — if the question can be answered without taking them off your site, Spur answers it.

  4. 04

    Knowledge-base-trained AI

    Trained on websites, help docs, PDFs, YouTube transcripts, custom Q&A. Same brain on web, WhatsApp, Instagram and Messenger. Zoko's AI is task-scoped (FAQ vs order status vs sales) and tied to Shopify commerce events. If your knowledge is broader than your catalog — sizing, return nuance, brand voice, troubleshooting — Spur is structurally better suited.

  5. 05

    Predictable total cost

    One plan, one WhatsApp wallet, one set of AI credits. Zoko's bill is plan + Zoko conversation markup + Meta WhatsApp + Instagram add-on + premium flows + flow-step overage + AI base + AI resolution/order-value fees + your own OpenAI wallet. Both bills are quotable. One requires a spreadsheet.

  6. 06

    Click-to-Instagram-DM with Meta lead signals

    Our IG DM ad flow qualifies leads and sends conversion signals back to Meta so ad delivery optimizes for "good leads." Real estate, education, travel, events teams with high IG lead volume care about this sharply. India plans start at ₹999/mo.

  7. 07

    WooCommerce support

    Native WooCommerce integration on parity with the Shopify integration. Zoko is publicly Shopify-first — a Google Play reviewer in March 2026 explicitly noted Zoko was not available for WordPress. If part of your stack is WooCommerce, this is decisive.

Six head-to-head verdicts

Still on the fence? Pick by the job you actually have.

Six common buying decisions, each with a one-paragraph verdict. Skim the headers — the labels tell you which way each one points.

WhatsApp-only commerce

Winner: Zoko

If WhatsApp is genuinely your only meaningful channel and Shopify is your only stack, Zoko's five years of compounding on this one ICP wins. The catalog sync, COD flows and onboarding pattern are deeper. Don't switch tools to be a hero — buy the one built for the job.

Multi-channel D2C brand

Winner: Spur

Customers DM on Instagram, comment under reels, ask questions on web chat, and order on WhatsApp. One AI agent across all four channels, native Instagram automation, native web chat, native Facebook Messenger. Zoko has these — most are paid platform add-ons orbiting the WhatsApp core.

Instagram-first brands & creators

Winner: Spur

Comment-to-DM, story replies, Click-to-IG-DM ads with conversion signals back to Meta — all native, all in plan. Zoko's Instagram capability exists; it's a $9.99/mo platform add-on with extra premium flows for reel/story/ad auto-reply.

AI live chat on your website

Winner: Spur

If your customer's question can be answered without taking them off your site, Spur's AI live chat answers it inline. Zoko's website widget is a click-to-chat launcher that routes the conversation to WhatsApp, Instagram or Facebook. Different shapes; pick by where you want the conversation to live.

WhatsApp-only · many agents

Winner: Zoko

Low-conversation, high-seat WhatsApp-only teams (1.5k conv/mo, 12 agents): Zoko Starter's unlimited-agent allowance at $49.99/mo beats Spur's seat-counted model by roughly $1,300/yr. The math only works in this exact shape — but when it works, it's unambiguous.

WooCommerce / non-Shopify

Winner: Spur

If part of your stack is WooCommerce, custom carts, or a service business outside ecommerce — Zoko's Shopify-first product gravity is the wrong shape. Spur's WooCommerce integration is on parity with the Shopify one; Nitro Commerce and custom platforms are also covered.

What real merchants are saying

Don't take our word for it. Read theirs.

Pulled directly from G2, Shopify App Store, Reddit and Google Play. Nothing invented — every excerpt links to the public source. We include the praise and the criticism on both sides.

Zoko — review signal (the real picture)

“Responsive, hands-on, and solution-oriented. The team helped us get our WhatsApp Business API live and our segments mapped during onboarding.”
Elvy Lifestyle · Business Head · Shopify App Store · ~2 years on Zoko
“AI capabilities are extremely limited. We expected more advanced chatbot features than Zoko delivered for our workflow.”
Boot Place · Shopify App Store · 1-star review
“Flows easy, UI user-friendly, but we decided not to continue — low marketing-message delivery, missing call recording, and we wanted more channel integrations including email.”
Raw Mango · Shopify App Store · 4-star review

Spur — review signal

Featured case study · Libas

IG Live viewers
1,000+
Orders closed
64
Revenue
₹78,000
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”

Parul Chanana · Sr. Marketing Manager · Libas · Spur case study

“Abandoned cart flows running within hours. The team helped us map our WhatsApp and Instagram strategy during onboarding.”
Shopify reviewer · Shopify App Store
“Quick support, easy implementation, WhatsApp/Instagram automation, comment-to-DM, responsive bug fixes — all in one tool.”
G2 reviewer · 12 reviews, all 5★ · Spurtastic Tech · Spur

Honest disclosure. We have 108 Shopify reviews at 5.0★ and 12 G2 reviews (all 5★) vs Zoko's 368 Shopify reviews at 4.8★. Spur's average is higher; Zoko's review base is larger and older. Both are legitimate signals. We're newer, growing, and earning each review as we go.

Migration · the WhatsApp number reality

Switching from Zoko to Spur — what actually happens.

Your WhatsApp Business API number is registered with Meta, not with Zoko. Switching BSP (Business Solution Provider) is a Meta-side operation; we handle the request on your behalf. Typical end-to-end timeline is 7–14 days, including parallel-running both platforms before fully switching traffic.

Three things to know up front

  • Your number moves. Downtime risk during the BSP switch is minutes to hours, not days.
  • Templates re-submit. Some carry with the number, others need re-approval under the new BSP. We audit and prioritize.
  • Zoko subscription must be cancelled manually. Their docs are explicit: deleting your WA API account or migrating BSP does NOT auto-cancel the Zoko subscription.
  1. 01

    Template audit (2–3 days)

    We pull your current Zoko templates, prioritize which need to be live for go-live day, and submit re-approvals to Meta in advance.

  2. 02

    Export contacts & segments

    CSV export from Zoko, CSV import to Spur. Historical analytics export from Zoko before cancellation if you need to keep them.

  3. 03

    BSP transfer (3–5 days)

    We submit the BSP migration request to Meta. Downtime during the actual switch is minutes to hours, depending on Meta's response time.

  4. 04

    Connect remaining channels

    Instagram, Facebook, web chat widget, Shopify integration, plus the AI agent crawled from your help docs / PDFs.

  5. 05

    Rebuild priority flows

    Cart recovery, COD confirmation, post-purchase reviews, comment-to-DM, broadcasts. We help map your existing Zoko playbook into Spur flows.

  6. 06

    Parallel-run 2–3 days

    Watch resolution rate, time-to-first-response, cart recovery revenue, AI handoff quality. Decide before turning Zoko off.

  7. 07

    Cancel Zoko manually

    Per Zoko's own docs: BSP migration does NOT auto-cancel the Zoko subscription. You must follow their cancellation process and inform them via WhatsApp to prevent further charges. Do this only after you've confirmed Spur is fully live — Zoko's wallet balance isn't refundable.

Diligence checklist

Ask these in writing — before you sign either contract.

Pricing both vendors looks simple until month three. These are the questions that surface every hidden meter, gotcha and cancellation friction up front.

For Zoko

  1. 1.Which plan SKU is on the quote — Starter, Plus, Elite, Max? What's the conversation markup or allowance for our expected volume?
  2. 2.Is Instagram included on this plan, or is it the $9.99/mo platform add-on? What about Instagram premium flows?
  3. 3.Which AI bots are in the quote — Guru, Wismo, Sello, all three? What's the per-resolution rate after the 100-free allowance, and what's Sello's order-value take?
  4. 4.Do I bring my own OpenAI API key? If yes, what's my approximate monthly OpenAI compute spend at our expected volume?
  5. 5.How many premium flows do we need beyond the 11 included? At $5.99/flow/mo, what's the total flows bill?
  6. 6.Confirm in writing: deleting WhatsApp API or migrating to another BSP does NOT auto-cancel my Zoko subscription. What is the cancellation process and notice window?
  7. 7.If our OpenAI wallet runs negative, what happens to in-flight AI conversations? What's the SLA on detection and notification?
  8. 8.Is the website chat widget native AI live chat, or a click-to-chat launcher that routes customers to WhatsApp/IG/FB? (Per their own docs — confirm matches our expectation.)

For Spur

  1. 1.Are we buying on the website annual plan or Shopify App Store plan? Flow / segment / credit caps differ materially between channels.
  2. 2.In-app WhatsApp wallet rate for our country and message category (Marketing / Authentication / Utility / Service)?
  3. 3.Where does our data sit? AWS Frankfurt + WhatsApp data localization Europe, but also Google CDN/NLP & Cloudflare — confirm what flows where.
  4. 4.What's the current security packet — SOC 2 controls, ISO 27001 status, audit summary — and how do we receive it? security@spurnow.com under NDA.
  5. 5.What happens to unused AI credits and the WhatsApp wallet balance if we cancel? (Get this in writing before topping up large balances — current policy is forfeiture.)
  6. 6.Trial terms — 7 days, no credit card required, full access to AI Acquire / AI Start features?
  7. 7.Subprocessor schedule — which AI model vendors (OpenAI, Anthropic, Gemini, Grok) process customer data, and can we have them named in our DPA?
  8. 8.Contract counterparty — which legal entity will we sign with (Spur's is Spurtastic Technologies Private Limited), and what's the SCC schedule for international transfers?

Questions buyers ask

Common questions, handled in plain English.

If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours, often faster.

Talk to a human
Is Spur cheaper than Zoko?

For multi-channel D2C brands using WhatsApp + Instagram + at least basic AI, almost always yes — the Growth D2C scenario in the pricing section saves roughly $1,944/yr, and a mature WhatsApp-heavy brand saves roughly $20,400/yr at 50k conversations/mo because Sello's 3% AOV scales with revenue. For pure WhatsApp-only support teams with many human agents and modest conversation volume (e.g. 1.5k conv, 12 agents), Zoko Starter at $49.99/mo with unlimited agents is genuinely cheaper. Run your own numbers with your actual usage.

Does Spur support WhatsApp catalog and in-chat checkout like Zoko?

Yes — we support WhatsApp Commerce and WhatsApp Flows for in-chat catalog and form/checkout flows. Zoko has more public depth on Shopify-to-WhatsApp catalog sync mechanics (including documented 48-hour initial sync), but the core capability exists on both platforms.

Can Spur AI handle WhatsApp customer support like Zoko's Guru bot?

Yes — our AI agent is deployed across web chat, WhatsApp, Instagram and Facebook Messenger from the same trained knowledge base. The key difference: Spur's AI is one trained brain, not three task-specific bots (Guru / Wismo / Sello) with separate pricing meters. Our agent handles FAQ, where-is-my-order, sales recommendations, refunds, discounts, and any custom action you wire up — all in one place.

Do I need to bring my own OpenAI API key with Spur?

No. We handle the AI compute as part of your plan. AI credits are bundled (100 to 20,000 depending on plan), and overage is $12 per 1,000 credits. Zoko's Guru, Wismo and Sello bots require you to connect and fund your own OpenAI account — if your OpenAI wallet runs negative, the AI stops working.

How does Spur's AI live chat differ from Zoko's chat widget?

Our live chat widget is a native AI agent that answers questions inside your website experience, captures contact details, and hands off to humans through the shared inbox. Zoko's website widget is documented as a click-to-chat button that routes customers to WhatsApp, Instagram or Facebook — the conversation leaves your site. Different shapes for different jobs; pick by where you want the conversation to live.

Does Spur work for non-Shopify stores?

Yes. We integrate natively with Shopify, WooCommerce, Nitro Commerce, and provide a help guide for connecting custom ecommerce platforms. Zoko is publicly Shopify-first — a Google Play reviewer in March 2026 explicitly noted Zoko was not available for WordPress.

What happens to my WhatsApp number if I cancel Spur?

WhatsApp Business API numbers stay registered with Meta. They can be transferred to another BSP, returned to a WhatsApp Business app account (with the standard Meta-side disconnection process), or remain inactive. Our terms state subscription and WhatsApp messaging fees are non-refundable, and wallet balance plus AI credits are forfeited on cancellation — this is strict, so budget owners should note it. Same caveat exists on Zoko's side, and Zoko's docs explicitly say WhatsApp migration does NOT auto-cancel the Zoko subscription.

Does Spur have a mobile app?

We have an Android app and a Safari "Add to Home Screen" PWA flow for iOS. Zoko has native iOS and Android apps. If native iOS app access is a hard requirement, Zoko is ahead — caveat that Zoko's Google Play app sits at 2.4★ across 36 reviews, and merchants commonly report preferring Zoko's web app for speed.

How does Spur handle security and compliance?

We operate under GDPR with customer data hosted on AWS Frankfurt and WhatsApp data localization set to Europe at number setup. Our DPA, subprocessor list and current security packet — including SOC 2 controls documentation — are shared under NDA with buyers in procurement review. Email security@spurnow.com or talk to your account contact to get the latest. For lighter-touch reviews, our public GDPR statement and DPA cover most of the standard questions.

Bottom line · take it for a spin

Try it for a week. Pay nothing. Keep Zoko running if you want.

Install Spur on Shopify in hours. Crawl your store and help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. See whether it's the tool your team's been missing — without touching your existing Zoko number. We'll help you migrate the BSP only if you decide to.

Install on Shopify Start the 7-day trial
No credit cardCancel anytimeRun alongside ZokoLive in hours
  • Growth D2C brand saves $1,944/yr vs Zoko Plus + IG + 4 flows + Guru AI
  • One AI agent across WhatsApp + Instagram + Facebook + web chat
  • 5.0★ on Shopify across 108 merchant reviews
  • Official Meta Tech Partner · 550+ brands · 25+ countries
  • GDPR + AWS Frankfurt hosting + WhatsApp data localization Europe
Official Meta Tech PartnerShopify App Partner
Sources cited on this page

Live pricing and review data from Zoko, Spur, Shopify App Store, G2, Reddit, Google Play and Zoko's own learning articles. Last refreshed May 25, 2026.

Pricing and feature data last refreshed May 25, 2026.