Click to WhatsApp ads can hand the lead straight to your AI agent

A Click to WhatsApp workflow can now bring in your AI agent from the first message. The ad trigger itself was already there. What changed is that the agent takes the conversation, instead of a fixed reply sequence.

Ad leads go cold fast. If the first reply lands an hour later, or the next morning, most of what you paid for the click is gone.

• Reply within seconds of the first message, at any hour
• Answer product, price and availability questions
• Ask your qualifying questions and record the answers on the contact
• Send a conversion event back to Meta once a lead qualifies, so Meta can optimise for qualified leads rather than clicks
• Route different ads to different workflows, so each campaign gets its own conversation
• Hand over to a teammate the moment a lead needs a person

Open Workflows, create a workflow, and choose the Click to WhatsApp Ad trigger.