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Workflows can wait for a real date or time

A workflow step can now wait until a specific date or time instead of only counting forward a fixed number of minutes, hours or days.

Workflows can wait for a real date or time

A workflow step can now wait until an actual date or time. Until now a delay could only count forward from the moment the step ran.

That made anything anchored to a calendar awkward. A reminder two hours before an event, a follow-up on Monday at 10am, a message that should only go out once the store opens: all of it needed a workaround.

  • Send a reminder a set time before an event date
  • Hold a follow-up until a specific day and hour
  • Run birthday and anniversary messages off a date field on the contact
  • Keep a journey paused until your store is open
Workflow Builder condition panel with a current time variable and a list of date and time attributes
Date and time values, including the current time in your store timezone, are available to workflow delays and conditions.

Open Workflows, add or edit a Delay step, and choose the date or time option instead of a fixed duration.

Explore Workflow Builder