Libas Boosts Sales via IG Live Stream Comment Automation

Instagram Live (IG Live) is a fantastic way for brands to connect with their audience in real time. It allows businesses to showcase products, interact directly with viewers, and create a dynamic shopping experience.

The engagement during live sessions helps build brand loyalty and drives sales, making it an essential tool for modern e-commerce.

Comment Automation enables brands to automatically respond to comments with personalized DMs, sharing vital information, product links and special offers.

When someone is commenting, that's the time they are most interested in your products, therefore instantly sending a DM boosts conversions and enhances the overall customer experience, ensuring no potential sale is missed.

Libas, with over 35 years of expertise in crafting beautiful women's apparel, has become a trusted name in the fashion industry. Their commitment to quality and style has garnered them a loyal customer base and a significant social media following.

During their Purple Days Sale, Libas aimed to leverage IG Live to maximize engagement and sales.

They planned a live session with influencer Tanumita Ghosh (@thankgod_itsfashion) - 38k followers on Instagram

They also intended to use Channelize to simulcast the event on both their website and Instagram.

However, with 446k followers on Instagram, they anticipated a high volume of comments and interactions on IG Live - more than they would get on their website. The challenge was managing these interactions efficiently, sending exclusive offers like "Live10," and guiding viewers to the live shopping experience on their website. This is where Spur's innovative solutions came into play.

Spur's Instagram Live Comment Reply Automation was the game-changer for Libas. This tool allowed Libas to automatically send DMs to anyone who commented during the IG Live Stream. The DMs contained buttons that directed viewers to product links, the live shopping site, and other promotional content.

They set up the automation flow, specifying keywords that would trigger DMs with product links and the live stream link. They also excluded certain keywords to ensure only relevant comments received responses.

The automated messages that would go in the DM included two buttons: one linking to the live stream on the website and another showing the 20 products being promoted. Additionally, a delayed cart recovery message reminded viewers of the coupon and encouraged post-live purchases.

One day before the live event, Libas and the influencer promoted the session through Instagram stories.

Libas also sent the 20 products to the influencer for showcasing during the live. On the day of the event, further promotions were shared through stories.

The live session began at 12:00 PM, attracting hundreds of viewers. As viewers commented, Spur's automation system efficiently handled a variety of keywords, including new ones added in real-time based on audience interactions.

Here's a recording to show how people commenting received DMs with links via Spur -

The combination of live interaction and automated responses kept the audience engaged and informed, driving immediate interest and sales.

Plus, they noticed people were commenting keywords we were not expecting, but with Spur they were easily able to edit the automation trigger and add more keywords so that if new people commented these keywords, they would get the DM.

• Live Duration: 30 minutes
• Total Viewers: 1000+
• Total Commenters: 100+
• Conversion Rate: 6%+
• Sales: 64 sales worth ₹78,000

Channelize.io played a crucial role in this successful campaign. It enabled Libas to simulcast their live session on both their website and Instagram, providing a seamless shopping experience.

With real-time notifications and a live widget on the website, viewers could easily join the live stream and make purchases.

Spur was crucial in managing and optimizing the IG Live session. By automating comment replies and DMs, Spur ensured that Libas could engage with their large audience effectively, driving sales and enhancing the live shopping experience.

The seamless integration of Spur with Instagram turned a challenging situation into a successful, profitable event, demonstrating the power of advanced automation in e-commerce.

Libas's use of Spur's IG Live Comment Automation and Auto DM demonstrates the power of integrating advanced automation tools in live shopping events.

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