WATI pricing in 2026: plans, message fees and what a month really costs

WATI Growth

Small teams that broadcast

$69a month²

$59 a month billed yearly

People

3, no more can be added

Broadcasts

Up to 15,000 a month

Chatbot runs

1,000 free, then charged

Marketing message

$0.04

AI agent

Included

WATI Pro

Teams past three people

$149a month²

$119 a month billed yearly

People

5, then $39 each

Broadcasts

Unlimited

Chatbot runs

2,000 free, then charged

Marketing message

$0.04

AI agent

Included

WATI Business

Many numbers, high volume

$349a month²

$279 a month billed yearly

People

5, then $89 each

Broadcasts

Unlimited

Chatbot runs

5,000 free, then charged

Marketing message

$0.0355

AI agent

Included

No free plan. WATI offers a 7-day free trial and charges no setup fee.

Also on the bill: costs the plan table doesn't show

A second number is extra

Pro and Business add WhatsApp numbers at $29 a month each. Growth cannot add one.

Shopify is listed as an add-on

WATI's pricing page lists its Shopify integration as an add-on at $4.99 a month.

Broadcasts are most of a bill, so the marketing rate matters most.

1. 01

   Rated 5.0 by Shopify merchants

   118 of Spur's 119 reviews on the Shopify App Store give it five stars. WATI's app there is rated 3.7 from 119 reviews.

   Spur

   5.0 from 119 reviews

   WATI

   3.7 from 119 reviews

   Get Spur on Shopify
   Spur Shopify App Store

   5.0 119 reviews¹⁴

   • 5 118
   • 4 1
   • 3 0
   • 2 0
   • 1 0

   WATI Shopify App Store

   3.7 119 reviews¹³

   • 5 84
   • 4 8
   • 3 3
   • 2 0
   • 1 24

2. 02

   An AI agent that sells, not only answers

   It learns your website, products and FAQs, answers on WhatsApp, Instagram, Messenger and website chat, sends product cards and checkout links, and hands a chat to your team with its history.

   Spur

   In every plan

   L Lumen Studio AI agent · replies in seconds

   Do you have the linen shirt in medium?

   AI agent

   Yes, the Oat linen shirt is in stock in M.

   Oat linen shirt $39 View

3. 03

   Every channel in one inbox, plus email

   WhatsApp, Instagram, Facebook Messenger and website chat arrive in one inbox, with email as an add-on. Your team and the AI agent answer from the same place, and every chat keeps its history.

   Spur

   Four channels, plus email

   Inbox

   • A Aisha 2m Where is my order? AI agent
   • R Rohan 5m Price for the blue one? AI agent
   • M Meera 12m Can I exchange the size? Priya

4. 04

   Unlimited automation runs at no extra charge

   Cart recovery, order updates and COD checks run as often as shoppers start them, at no extra charge. Your plan sets how many flows you build (25 on AI Start), not how often they run. WATI counts chatbot runs on every plan and charges $40 per 1,000 past the allowance.

   Spur

   Unlimited runs

   WATI

   1,000 a month on Growth, then $40 per 1,000

   Abandoned checkout

   1. Shopper leaves checkout
   2. Wait 30 minutes
   3. Reminder with a Complete order button
   4. Wait 1 day
   5. Still no order? A unique discount Created in Shopify for this shopper

5. 05

   Grow the team one person at a time

   AI Start includes 2 people, and each one after that is $15 a month, on any plan. WATI Growth stops at 3; one more person means moving to Pro.

   Spur

   2 included, then $15 each

   WATI

   Growth stops at 3

   • Spur

     AI Start: 2 included, then $15 each

   • WATI Growth

     Growth: 3, then you move to Pro

   In the plan Added for a fee Not possible on this plan

6. 06

   In the words of a store that moved

   Reviews on the Shopify App Store often name Spur's onboarding and support. This one is from a store that used WATI before.

   Moved from WATI

   “Loved the overall setup and the system the team has. Onboarding was phenomenal. Coming from Wati this was definitely a game changer.”