WhatsApp Business API
Spur
LimeChat
LimeChat is great for managed enterprise WhatsApp commerce. Spur is the LimeChat alternative for Shopify and D2C teams that want public pricing, self-serve setup, and AI agents trained on their own knowledge base. $374/yr on AI Start versus LimeChat's $2,388/yr Shopify floor.
No credit card. No quote cycle. Live on WhatsApp, Instagram, Facebook and web chat in a few hours.
Small Shopify D2C · annual
AI Start · 2 seats · annual
Growth on Shopify · 3 seats
/ 108
/ 47
G2: "not available"
G2 reviewer: "the LC team"
Sources: Spur Pricing · LimeChat on Shopify · Meta WhatsApp pass-through is identical on either platform. Detailed math in Pricing section.
Instagram DM & Comments
MessengerWeb live chatIf you only read three things
Cheaper at the entry tier, self-serve instead of vendor-routed, and broader Instagram social commerce depth. The rest of this page is the receipts.
01 · The math
$2,014
saved per year vs LimeChat Growth on Shopify
Spur AI Start is $374/yr annual. LimeChat's public Shopify floor is $199/mo = $2,388/yr Growth — and that's before per-ticket fees, automation add-ons, or implementation. Meta WhatsApp pass-through is identical on either side.
See the worked example02 · Ownership
No quote.
LimeChat reviewers route through "the LC team"
Workflow editor, knowledge-base import, template builder, segments and webhooks are all self-serve from the Spur dashboard. LimeChat G2 reviewer Yash J. flagged that journey changes had to flow through the vendor team. Same job, very different operating model.
G2 LimeChat reviews03 · The job
5.0★
/ 108 reviews — vs LimeChat's 4.9★ / 47 · 130% more public proof
Both apps are well-loved. Spur leads on volume of public Shopify proof and ships dedicated surfaces for Instagram social commerce — comment-to-DM, Click-to-Instagram DM ads, IG Live comment automation. LimeChat's strongest proof concentrates on WhatsApp commerce.
Spur on ShopifyWhat you actually get
The same AI agent handles WhatsApp, Instagram, Facebook Messenger and web chat — trained on your website, help docs, PDFs and YouTube transcripts. Custom AI Actions hit your backend for order lookups, refunds, discounts and meeting bookings. Humans take over the moment something gets interesting.
Bot:COD verified · order #4821 confirmed · ETA Friday.
AI handled
"size up on the saree pls — drop the checkout link?"
IG Live → DM"Want to flip my COD to prepaid — small discount?"
Handoff to Neha
Bot:Refund processed — $34.20 back on your card in 3 days.
AI handledIllustrative — names, handles and order numbers are made up for this mock.
Is this for you?
LimeChat is genuinely strong for the brands it's built for. We're not pretending otherwise. If your shape lines up with the LimeChat side, pick LimeChat — don't waste a sales cycle on us.
The math, in full
Spur prices and LimeChat's public Shopify floor are both pulled live on May 20, 2026. LimeChat's main pricing page is currently quote-based; the public Shopify App Store tiers below are the concrete floor.
Growth
3 agent logins. $0.02 per additional ticket. 14-day free trial.
$199/mo
Pro
5 logins. $0.03 per additional ticket.
$399/mo
Advanced
8 logins. $0.05 per additional ticket. Custom integrations.
$699/mo
Enterprise / website
Configured package + active-contact tiers + automation modules.
Talk to sales
UK pricing page · for context
Subscription charges are non-refundable; subscription auto-renews; per LimeChat Terms. Meta WhatsApp pass-through is additional.
View pricingAI Acquire
1 AI agent · 100 credits · 1 seat · 3 flows · Instagram + Click-to-DM.
$12/mo
AI StartMatch Growth
+ Shopify + WhatsApp + Click-to-WhatsApp · 25 flows · 2,000 credits · 2 seats.
$31/mo
AI Accelerate
2 AI agents · 12,000 credits · 5 seats · 50 flows · webhooks · Custom AI Actions.
$127/mo
AI Max
3 AI agents · 20,000 credits · 10 seats · unlimited flows · dedicated AM.
$399/mo
Predictable add-ons
Unlimited contacts on every plan. 7-day free trial. AI billed as flat credits, not metered automations — the whole AI bill fits on one line in your spreadsheet.
View pricingSmall Shopify D2C · WhatsApp + IG + FB + web chat · ~2,000 marketing msgs/mo India
LimeChat path · Growth on Shopify
$2,388/yr
Spur path · AI Start
$374/yr
Meta WhatsApp fees pass through identically on both platforms — service messages stay free inside the 24-hour window, Click-to-WhatsApp Ads get the 72-hour free entry. India signal as of Jan 2026 is ~₹0.8631 per delivered marketing message; 2,000 broadcasts ≈ ₹1,726/mo on either platform.
$2,014/yr saved
Roughly one-sixth of LimeChat's public Shopify Growth tier for the same multi-channel job — before any extra-ticket fees, automation add-ons, or sales-led custom packaging.
Disclaimers: LimeChat path uses the public Shopify App Store Growth tier — Pro ($399/mo) and Advanced ($699/mo) scale up; the main LimeChat pricing page is sales-led with no public sticker. Spur path uses the website annual plan; Shopify channel plans price differently (AI Start = $39/mo monthly with 10 flows / 10 segments) — confirm which billing channel governs your contract. Meta WhatsApp pass-through is identical on either platform.
Why the gap exists
These are themes from public G2 and Shopify review threads on LimeChat. We cite every one. Click any source to verify it yourself.
LimeChat's main pricing page is "Get personalized pricing." G2 confirms: "Pricing details are not available on G2 for LimeChat." The public Shopify floor sits at $199/mo before any custom packaging.
Yash J. on G2: journey changes had to flow through "the LC team." Sova Health on Shopify asked LimeChat to "make every aspect of the bot no-code and easier to control from the front end."
Kapil M. on G2: "bot training is a blind spot and needs to be more robust." Marmik S.: "the chatbot may glitch in the initial phase." Pratik M.: template creation had to happen on Gupshup, not in-product.
Renji R. on G2: LimeChat works excellently with Shopify, but "WooCommerce have limited functionalities," with missing conversion-rate capture and attribution on WooCommerce plugin flows.
LimeChat's Terms: subscription charges are non-refundable (including partial or non-use), customers are liable for the full subscription term, subscription auto-renews, late payment triggers 1.5% monthly interest.
LimeChat on Shopify: 4.9 / 5 across 47 reviews — excellent rating, smaller sample. Spur's listing: 5.0 / 5 across 108 reviews — 130% more public Shopify reviewers verifying WhatsApp/Instagram automation, cart recovery and onboarding responsiveness.
Capability map · zoom in
Green checks where the platform genuinely owns the capability. Amber when it technically supports it but the depth is shallow. Grey dash when it's not there. Sources: live product pages, both vendors' docs, and public review threads.
Scan signal
8
Spur-only clear edges
8
Shared clear capabilities
26 rows total. Use the chips first, then read the evidence where the answer is partial or unclear.
6 shared clear capabilities across 9 checks.
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
2 shared clear capabilities across 5 checks.
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
0 shared clear capabilities across 8 checks.
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
0 shared clear capabilities across 4 checks.
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Spur
LimeChat
Owns it · Supports it, shallow depth · Not offered
Honest take · summarised
If two or more items on the LimeChat side describe your team, buy LimeChat — don't waste a sales cycle. If two or more items on the Spur side fit, install on Shopify or start the trial. We mean it.
Enterprise compliance optics
LimeChat publicly claims SOC 2 Type II, ISO 27001 and GDPR on the homepage and enterprise landing. For procurement teams attaching certificates to RFPs, that's a real edge today.
White-glove customer success
Dedicated onboarding specialist, CSM, QBRs and 24/7 priority SLA on most paid tiers. Wellbeing Nutrition: AM was at their "beck and call 24/7." Attitudist: scaled the business 4x with AM guidance.
Voice AI + image-recognition support
LimeChat publicly markets chat + voice AI agents and image-recognition support. If either is a hard production requirement, Spur has neither — go LimeChat.
Enterprise logo gravity
HUL, ITC, Mamaearth, Wow Skin Science, Neemans, Snitch, Mahindra, Taj, Axis Bank, ICICI, Policybazaar. Microsoft featured LimeChat as an AI First Mover. Reuters covered them in Oct 2025.
Email + calling in the same inbox
LimeChat's Shopify listing covers calling, email, Facebook, Instagram, live chat and WhatsApp in one omnichannel inbox. Spur's surface is WhatsApp + IG + FB + live chat — no email, no calling.
Agent-replacement economics
Reuters reference: ~₹100,000/month deployment automates roughly 15 agents; bots handle ~70% of complaints with a goal of 90–95%. If your business case is "replace 10+ support agents with AI," LimeChat has the proof.
Funded longevity signal
$4.2M seed from Stellaris Venture Partners (Apr 2022). Reuters reported sales reached $1.5M in 2024, up from $79K two years earlier. For procurement teams that want VC-backed vendor longevity, LimeChat reads more comfortably than Spur's bootstrapped status.
Public pricing
Every plan, add-on, channel limit, AI credit pack and seat cost is on one page. G2 explicitly notes "Pricing details are not available on G2 for LimeChat." If your buying motion is "type in the card, start in 5 minutes," this is the difference.
Self-serve workflow ownership
Workflow editor, knowledge-base import, template builder, segments, popups and webhook actions are all self-serve from the dashboard. LimeChat reviewers asked for exactly this — Sova Health: "no-code and easier to control from the front end."
Instagram social commerce depth
Dedicated product surfaces for Instagram Automation, Click-to-Instagram Direct Ads, comment-to-DM, story reactions, IG Live comment automation and ad-signal feedback to Meta. LimeChat's strongest proof concentrates on WhatsApp.
AI agent trained on your KB
Websites, help docs, PDFs, YouTube transcripts, custom Q&A — all self-serve. Custom AI Actions hit any backend for order lookups, refunds, discounts, CRM updates. LimeChat G2 reviewers flagged training as "a blind spot."
Developer surface + composability
Public REST API at api.spurnow.com/docs, webhooks and HTTP Request actions on Accelerate+, and a public MCP server for AI agent tooling. LimeChat supports custom integrations on Advanced — but the public developer surface is less concrete.
WooCommerce parity
First-class WooCommerce integration with parity on order updates and abandoned cart flows. Renji R. on G2 flagged LimeChat's WooCommerce as "limited functionalities," with missing conversion-rate capture and attribution on WooCommerce plugin flows.
More public Shopify proof
5.0/108 reviews on the Shopify App Store vs LimeChat's 4.9/47. Both excellent, but 130% more public Shopify reviewers verifying setup speed, cart recovery and onboarding responsiveness.
Six head-to-head verdicts
Six common buying decisions, each with a one-paragraph verdict. Skim the headers — the labels tell you which way each one points.
Both have a Shopify integration. Spur publishes pricing in USD on annual billing and supports self-serve setup; LimeChat's Shopify floor starts at $199/mo and uses managed onboarding. Below $25M GMV, the Spur math holds.
Both run broadcasts, drips, COD verification, abandoned checkout and click-to-WhatsApp. LimeChat has deeper India enterprise WhatsApp proof (Tupperware 118 ROAS, P-Tal LTV); Spur ships the same flows for less platform fee. Lean = Spur. Heavy India enterprise = LimeChat.
LimeChat lists Instagram as a channel in the omnichannel inbox; reviewers flagged some IG limitations. Spur ships dedicated surfaces for IG Live commerce, comment-to-DM, story reactions and Click-to-IG DM ads — Libas closed 64 orders worth ₹78,000 in one IG Live.
See Instagram playbookAgent-replacement at enterprise scale with voice AI and image-recognition → LimeChat. Commerce-team AI support trained transparently on your KB that ships this week → Spur. Spur's agent trains on your URL + docs + YouTube and deploys to four channels with one brain.
CSM-run program, QBR cadence, SOC 2 Type II + ISO 27001 certificates attached to procurement, voice AI in production, agent-replacement economics. If your buying motion needs a vendor team running things alongside you, LimeChat is built for that.
Public REST API at api.spurnow.com/docs, webhooks, HTTP Request actions on Accelerate+, and an MCP server visible without a sales call. LimeChat supports custom integrations on Advanced, but reviewers flagged missing Zapier, Salesforce, and Integromat at the time.
What real merchants are saying
Pulled directly from G2 and the Shopify App Store — both sides include wins LimeChat customers genuinely earned, plus the things LimeChat customers asked for. Every excerpt links back to the public source.
“118 ROAS from a WhatsApp carousel broadcast. Two-way WhatsApp communication is driving retention, LTV, cart-drop recovery and pre-sales education.”
“Bot training is a blind spot and needs to be more robust. Journey changes had to flow through the LC team — and template creation had to happen on Gupshup.”
“Slightly expensive, but worth it after you touch a certain revenue. Priced higher than peers — features are good, customer service could be better.”
Featured case study · Libas
“Comment automation + DMs took our IG Live from a 1,000-viewer event into 64 paid orders at ~6% conversion.”
Parul Chanana · Sr. Marketing Manager · Libas · Spur case study
“Abandoned cart flows were running within hours and the team helped us map our WhatsApp and Instagram strategy during onboarding.”
“Quick support, easy implementation, WhatsApp/Instagram automation, comment-to-DM, responsive bug fixes — all in one tool.”
Honest disclosure. Spur has 12 G2 reviews (all 5★) and 5.0/108 on Shopify. LimeChat has more total enterprise logos and a $4.2M VC backing we don't. We're smaller and bootstrapped — and that's part of why the platform fee is lower. Read both sides before deciding.
Migration · no-risk path
A common path: keep LimeChat running on its existing contract, set up Spur on a new (or migrated) WhatsApp number in parallel, compare the same broadcast and AI resolution rates side-by-side, then cut over at the next renewal break point. LimeChat's subscription is non-refundable mid-term — plan the switch around the renewal date.
Why this works
Inventory LimeChat surface
WABA + phone number, approved templates, active journeys (COD verification, COD-to-prepaid, reorder, broadcasts), IG/FB integrations, segments, custom fields.
Export contacts & SOPs
Contacts and segments come over via CSV. WhatsApp templates re-submit under the new BSP. Document the SOPs the LimeChat CSM team currently runs for you.
Connect channels in Spur
WhatsApp Business API, Instagram, Facebook, web chat widget, Shopify. Spur's support team handles the WABA BSP migration on the WhatsApp side.
Train the AI agent
Help docs, PDFs, website URLs, help docs, custom Q&A. The same agent then deploys across all four channels with one brain.
Rebuild priority flows
Abandoned checkout, COD verification, order updates, comment-to-DM, broadcast templates, drip campaigns. Self-serve — you own the changes after.
Pilot 2–4 weeks in parallel
Run both. Watch resolution rate, CSAT, delivery rate, cart-recovery revenue. Test broadcasts on a small segment first.
Cut over at renewal
Move the WhatsApp number to Spur as BSP, migrate agent users into the shared inbox, repoint Shopify webhooks. Plan the cutover around LimeChat's renewal date — their terms make mid-term cancellation hard and the wallet balance is non-refundable.
Diligence checklist
We've seen too many teams buy the wrong tool and stay locked in. Asking these up front saves the messy email thread in month seven.
Questions buyers ask
If your question isn't here, message us on WhatsApp or email — we usually reply within the hour during business hours, often faster.
Talk to a humanFor Shopify and WooCommerce-first D2C teams below $25M GMV that need WhatsApp + Instagram + Facebook + web chat with AI agents trained on their own knowledge base — in most cases, yes. For larger India D2C and enterprise brands needing a managed CSM-run program, voice AI, image-recognition support, agent-replacement economics, or email + calling in the same inbox — no, and we'll tell you that on the sales call. The "Where LimeChat wins" section above is your honest test.
LimeChat's main pricing page is quote-based. Public floors visible elsewhere: Shopify App Store at $199/mo Growth, $399/mo Pro, $699/mo Advanced; UK pricing page at £249/mo Pro Marketing, £499/mo Pro Support + £0.10/automated ticket, £600/mo Business bundle; LimeChat vs Gorgias examples at $598/mo at 2,000 tickets, $1,198/mo at 5,000 tickets. Reuters reference for enterprise: ~₹100,000/month for ~10,000 monthly conversations replacing ~15 agents. All exclude Meta WhatsApp pass-through.
For a small-to-mid D2C Shopify team that needs WhatsApp + Instagram + Facebook + web chat with AI agents: yes, significantly. Our AI Start plan is $374/yr annual; LimeChat's Shopify Growth floor is $2,388/yr. The platform delta is real, but Meta WhatsApp pass-through is identical on either side. If you need LimeChat's white-glove CSM, voice AI, image-recognition support or enterprise compliance certificates, that money buys real value — it's just not the right spend for a lean team that wants to own day-to-day workflows themselves.
Yes — and it's often the cleanest first step. Keep LimeChat running on its current contract for WhatsApp commerce, add Spur for Instagram comment-to-DM funnels, IG Live commerce, web chat AI and click-to-IG DM ads. Hand off context between the two via webhooks, our REST API or shared CRM fields. Pilot without ripping anything out, then decide at LimeChat's renewal date — their subscription is non-refundable mid-term, so plan accordingly.
LimeChat sits more upmarket than Wati or Interakt — stronger enterprise compliance optics, voice AI, managed CSM model. Wati and Interakt are typically more self-serve and lower-priced. Spur sits in a similar accessibility lane to Wati and Interakt on pricing — with broader Instagram social commerce depth and AI agents trained transparently on your own KB. Gupshup is a BSP that LimeChat itself uses for template creation per public G2 reviews. If you're already shopping Wati, Interakt or AiSensy, we have dedicated alternative pages for each.
LimeChat supports Instagram as a channel in its omnichannel inbox and ships an Instagram Suite add-on per the pricing page. Reviewers flagged some Instagram limitations on G2 — Archana C. noted IG features needing resolution; Uttam said IG DM replies were not visible in the chatbox. For Instagram-first commerce (comment-to-DM at scale, story reactions, Click-to-DM ads, IG Live sales like Libas's ₹78,000 in 64 orders), Spur has materially more public product depth.
Yes. Spur supports WooCommerce as a first-class integration with parity on order updates and abandoned cart flows. This is a noted LimeChat weakness per Renji R. on G2: LimeChat works excellently with Shopify, but "WooCommerce have limited functionalities," with missing conversion-rate capture and attribution on WooCommerce plugin flows.
We operate under GDPR with customer data hosted on AWS Frankfurt and WhatsApp data localization set to Europe at number setup. Our DPA, subprocessor list and current security packet — including SOC 2 controls documentation — are shared under NDA with buyers in procurement review. Email security@spurnow.com or talk to your account contact to get the latest. LimeChat publicly claims SOC 2 Type II + ISO 27001 + GDPR — request the auditor reports the same way. For lighter-touch reviews, our public GDPR statement and DPA cover most of the standard questions.
For a Shopify store running WhatsApp + Instagram + Facebook + web chat: a few hours, with our AI Agent crawled from your website and help docs and live the same day. Our Shopify merchant reviews repeatedly mention going live within hours. LimeChat's enterprise landing markets a 2-week deployment with onboarding specialist + CSM — slower, more managed, and that's the trade-off if you want vendor-run implementation.
Bottom line · take it for a spin
Install Spur on Shopify in a few hours. Crawl your store + help docs to train the AI. Connect WhatsApp, Instagram, Facebook and your live chat widget. Run the same broadcast on both platforms and compare the resolution rates, delivery and bill in month two — without touching your existing LimeChat contract.
Live pricing and review data from LimeChat, Spur, Shopify App Store, G2, Capterra, Reuters and Microsoft. Last refreshed May 20, 2026.
Pricing and feature data last refreshed May 20, 2026.