Key takeaways
You can now use looping GIF headers in WhatsApp templates via Spur to make broadcasts and utility messages more engaging.
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GIF headers are now available on WhatsApp templates via Spur. This unlocks richer broadcasts, more expressive campaign creatives, and utility messages that feel alive in-chat.
Use-cases are immediate: showcase products in motion (like rotating outfits), run more memorable promotions, and make utility updates feel premium—like an out-for-delivery template with a looping truck visual that builds anticipation.
How to use it: while creating the template, select GIF header and upload an MP4 under 3.5 MB. Your source video does not need to be pre-looped—WhatsApp converts it to a looping GIF experience for end users.
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