Meta Pixel Shopify Segments for Broadcasts: Use Your Existing Segments
cover for the blog post

Shopify Segments for Broadcasts: Use Your Existing Segments

author Rohan Rajpal

Rohan Rajpal

Last Updated: 1 January 2026

Discuss with AI

Get instant insights and ask questions about this topic with AI assistants.

💡 Pro tip: All options include context about this blog post. Feel free to modify the prompt to ask more specific questions!

You've spent time building customer segments in Shopify—VIP customers, repeat buyers, specific geographic regions. Now you can use those exact segments for WhatsApp broadcasts without recreating them in Spur.

Shopify segments are now available as broadcast audiences in Spur. When creating a broadcast, you can select any segment you've defined in Shopify. Spur fetches the current members of that segment and sends your message to them.